New BCBGMAXAZRIA Eyewear from ClearVision Optical

"Eyewear industry leader ClearVision Optical introduces the newest release from BCBGMAXAZRIA, featuring 8 new fashionable styles," writes Midwest Lens. "Featuring youthfully charged, on trend shapes like deep cat eyes, rounds, and wayfarers, the latest release offers brand inspired accents, colors and design techniques. Sculpted temples featuring patterns drawn from nature are prominent, as are rich, Italian and laminate materials in a boldly colorful palette. The BCBGMAXAZRIA iconic stud bar hardware and butterfly logo further align the eyewear with the retail brand." Read more.

New Eyewear from ClearVision Optical's BCBGMAXAZRIA

"ClearVision Optical introduces the newest release from BCBGMAXAZRIA, completing the stylistic update of this iconic fashion collection," according to Midwest Lens. "Eyecare professionals and eyewear enthusiasts alike can expect to see refined eye shapes and colors that express the fashion forward brand as never before. Sleek, directional silhouettes, architectural details and highly fashionable elements like color blocking and textured materials are evident throughout. Plus, the adornment of the brand’s iconic stud bar hardware and its noteworthy butterfly logo aligns the eyewear collection closer to the retail brand. The May release makes a powerful statement, reflecting the brand’s emphasis on fit, construction, and fabrication." Read more.

New Sunglasses for ClearVision Collection

"ClearVision Optical’s 2014 Suns Collection is getting even hotter with new sunwear styles added just in time for the summer season," says Midwest Lens. "The 'notice me' release features on trend feminine styles for women from BCBGMAXAZRIA, Cole Haan, EllenTracy, and Jessica McClintock. The release adds sought-after eye shapes such as wayfarers, aviators, and rounds to the stellar collection. These Summer peepers join the complete 2014 Suns line, which features 60+ striking men’s and women’s styles. A suite of in-store merchandising materials, as well as customer discounts and dispensary gifts, also accompany the 2014 Suns Collection." Read more.

ClearVision Shows 4 New Collections and Offers Show Specials at Vision Expo

According to a post on Midwest Lens, ClearVision Optical will launch two unique brands, unveils new design directions for premium brands, and offers exclusive show specials at the upcoming Vision Expo East. It will have a peak at its new Izod collection, its new titanium collection called PuriTi, the "transformed BCBGMAXAZRIA collection, and its new Cole Haan collection. "Additionally, ClearVision will be featuring noteworthy show specials available on the tradeshow floor! They include: New Customer Special: Become a ClearVision customer at Vision Expo East and receive up to 50% off the initial order. As an added bonus, new customers will also receive a $100 gift card on the spot!" Read more.

ClearVision's 2013 for BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut and Sew, IZOD, and Jessica McClintock

"ClearVision Optical’s 2013 sun collection boasts some of today’s hottest looks, all trend right for the 2013 sun season and perfect for building a bright and successful sun dispensary. Featuring over 40 new styles including several Petite Fit and XLFIT™ designs, the ClearVision 2013 sun collection shines with something for everyone!" That's the word from Midwest Lens. "ClearVision brings fresh new sun styles for BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut & Sew, IZOD, and Jessica McClintock. Cole Haan’s contemporary retro shapes and colors are inspired by downtown trendsetters, while BCBGMAXAZRIA showcases luxe sophistication inspired by the eclectic style of glamorous fashionistas. The Marc Ecko Cut & Sew collection boasts rugged, cool styles inspired by stealth military and hipster city vibes." Read more.

ClearVision and BCBGMAXAZRIA Sunglasses for Fighting Cancer

"For the sixth consecutive year, we’ve [meaning ClearVision] partnered with BCBGMAXAZRIA to create a cause-related, limited edition sunglass to benefit Susan G. Komen for the Cure. This year’s spectacular design, Courage, captures the heroic strength of breast cancer survivors and embodies their courage to fight," to quote an Eye Surf post. "Since our partnership’s inception, over 2,000 eye care professionals have helped us raise nearly $400,000 for the cause, bringing us another step closer to a world without breast cancer. Your purchase of just one set of Courage suns (sold in color sets of two) can provide a life-saving screening for a woman in need." Read more.

ClearVision Launches Consumer Website

ClearVision Optical launched a BCBGMAXAZRIA consumer optical website. The site is said to represent a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs that carry the brand. To promote the site, BCBGMAXAZRIA will use a strategic social media campaign that will include a series of posts to Facebook and Twitter, e-blasts to BCBG consumers, and spotlights on Lubov Azria’s Bon Chic blog. Two interactive contests reportedly are planned.Read more.

ClearVision Releases Global Fit Collection

Midwest Lens  reports that "ClearVision Optical announces the Global Fit collection, a line of adjustable fit frames debuting with styles from the popular BCBGMAXAZRIA brand. Global Fit was created to provide highly adjustable eyewear that addresses special fitting needs of a wide range of global ethnicities." Read the Midwest Lens post.