New Eyewear from ClearVision

"With a nod to the brand’s vibrant styling splashed with a tropical vibe, the three Op 'Sherbet'releases light up youthful faces with a colorful palette of sweet, on trend designs," notes Midwest Lens. "Featuring a menu of delectable, “frozen treat” shades like Chocolate, Mint, Cherry and Blueberry, each of the full acetate styles is available in six colors and one size each." Read more.

New Cole Haan Eyewear from ClearVision

“Cole Haan eyewear, distributed by ClearVision Optical, continues its playful yet sophisticated design direction with new styles for men and women. Taking inspiration from the brand’s timeless, well-crafted designs, the summer release elegantly fuses tradition and modernity into its acetate and metal frames,” writes Midwest Lens. “Men’s styles feature confident masculine shapes, thoughtful design details, and rich materials. Women’s styles blend materials in unparalleled hues with subtle romantic finishes. This release also features the brand’s summer colorways – blues, blacks, and grays – and the brand’s new wordmark and monogram logos, helping further reflect the effortlessly polished style of Cole Haan.” Read more.

New Eyewear from ClearVision's Ellen Tracy Collection

"A perfect balance between youthful spirit and grown up glamour, the polished, mature styles enhance the 40+ woman’s natural beauty with uplifting, geometric eye shapes; tailored designs; lightweight laminates; and organic colorways including azure, eggplant, and coffee. Soft animal-inspired patterns also make a splash throughout the beautiful styles, giving the collection a bit more attitude." That's how Midwest Lens describes ClearVision's new Ellen Tracy Collection. Read more.

New Sunglasses for ClearVision Collection

"ClearVision Optical’s 2014 Suns Collection is getting even hotter with new sunwear styles added just in time for the summer season," says Midwest Lens. "The 'notice me' release features on trend feminine styles for women from BCBGMAXAZRIA, Cole Haan, EllenTracy, and Jessica McClintock. The release adds sought-after eye shapes such as wayfarers, aviators, and rounds to the stellar collection. These Summer peepers join the complete 2014 Suns line, which features 60+ striking men’s and women’s styles. A suite of in-store merchandising materials, as well as customer discounts and dispensary gifts, also accompany the 2014 Suns Collection." Read more.

New Cole Haan and DuraHinge Eyewear from ClearVision

“ClearVision Optical’s Cole Haan eyewear begins its revitalization this spring with new sophisticated eyewear styles. Taking inspiration from timeless classics, the new release elegantly fuses tradition and modernity into its 14 new confident men and women styles,” notes Midwest Lens. “Men’s frames feature well-crafted shapes in Italian plastics and crisp metals like titanium. Women’s styles blend materials in unparalleled hues with a borrowed-from-the boys profile. Focusing on silhouettes and rich materials, the collection is ideal for today’s makers, creators, and innovators. Following is a selection of the key ophthalmic styles that join the Cole Haan collection.” Read more.

In another post, Midwest Lens notes that “ClearVision Optical introduces new styles to its best-selling DuraHinge collection this spring. Offering the strength and durability that the collection is known for, the new release also features trendy textured accents, youthful fronts, matte finishes, and tortoise temples, adding a stylish kick to the collection.” Read more.

New from ClearVision

“ClearVision Optical introduces the latest releases from Cole Haan eyewear, featuring six new, street smart styles for the city-chic collection,” according to Midwest Lens. “Hip and on trend with a touch of playfulness, these must-see releases are at the intersection of style and substance.” Read more.

New from ClearVision

“In 2013, the ClearVision Kids Collection offers 40+ designs, including more tween styles than ever, meeting every eyewear need for kids from 0-16. The collection now includes edgier designs in plastics and flat metal, and more color infused and architectural styles to reflect more adult styling. Inspired by current trends in kids and tween clothing and sneakers, the collection will please even your most fashionable young patients!” That’s a recent post on Midwest Lens. “After surveying its customers and a marketplace evaluation, ClearVision expanded its kid’s collections to include frames appropriate for the teen and tween marketplace. Adding more mature styles into its Op kids, Jessica McClintock for Girls and IZOD Boys collections gives ECP’s a wider scope of frames for its customers! Also included in this year’s program is Op, the popular surfer brand, and Junction City, ClearVision’s fashion-value private label brand.” Read more.

New from ClearVision

“Eyewear industry leader ClearVision Optical refreshes its 2013 Sun Collection with new, on trend sunwear styles for men and women,” says Midwest Lens. “Inspired by some of today’s top fashion and color trends, the newest additions complement the design direction of the entire 2013 ClearVision suns collection. Featuring fashion forward, in demand styles for every consumer, the new releases add even more flavor – from sporty classics to glamorous fashion statements – to the must see collection.” Read more.

ClearVision Expands Global Fit Collection

"Eyewear industry leader ClearVision Optical expands its popular Global Fit collection with new releases, appealing to an even broader audience," notes Midwest Lens. "The immense growth of the Global Fit collection is evidence of ClearVision’s continued commitment to helping customers reach today’s consumers through innovative product design." Read more.

ClearVision and BCBGMAXAZRIA Sunglasses for Fighting Cancer

"For the sixth consecutive year, we’ve [meaning ClearVision] partnered with BCBGMAXAZRIA to create a cause-related, limited edition sunglass to benefit Susan G. Komen for the Cure. This year’s spectacular design, Courage, captures the heroic strength of breast cancer survivors and embodies their courage to fight," to quote an Eye Surf post. "Since our partnership’s inception, over 2,000 eye care professionals have helped us raise nearly $400,000 for the cause, bringing us another step closer to a world without breast cancer. Your purchase of just one set of Courage suns (sold in color sets of two) can provide a life-saving screening for a woman in need." Read more.

ClearVision Offers Training Program on Selling Kids Eyewear

"ClearVision announces Selling the Kids Biz, a comprehensive 3-part video series that serves as a training guide to selling kids frames in today’s marketplace. This powerful video series delivers on strategies, stats and unique insights into how to succeed in the kids business," notes Eye Surf. "Presented as three separate videos that build on each other, the series provides an educational opportunity in an easy to use format. Available to you through Cvoptical.com, the series can be viewed repeatedly or even used as a lunch and learn for your staff. Each video comes with a supporting white paper to reinforce the knowledge outlined in the video." Read more.