Guess Eyewear Partners with Susan G. Komen

“Guess Eyewear is proud to announce its first ever partnership with Susan G. Komen, unveiling a limited edition collection of women’s frames to support Komen’s mission to save lives and end breast cancer forever,” says Midwest Lens. “During this promotion ending July 31, 2014, $5.00 will be donated by Viva International Group to Komen in connection with the sale of each specially marked GUESS sunglasses or optical frame, with a collective guaranteed minimum donation of $25,000 to support innovative breast cancer research and global programs. Each pair will also come with a custom collaboration case, box, lens cloth, and pamphlet detailing the partnership.” Read more.

Maxx HD Supporting Two Charities

Jumping on the increasingly popular buy-a-pair charity campaigns, Maxx HD has introduced two new designs in support of two major national charities:

1. The company will give its support to the National 9/11 Memorial Fund. With every purchase of a pair Maxx HD 9/11 Tribute sunglasses we will donate $9.11 to National 9/11 Memorial Fund its supporters and its cause. Read more.
2. It also will begin its “Shades of Pink” pink sunglass campaign with a sponsorship at this year’s Susan G. Komen Race for the Cure Southern Colorado. The company   will donate to Susan G. Komen Race for the Cure Southern Colorado, $5.00 in connection with each pair of Maxx HD Pink Shades sold.Read more.

ClearVision and BCBGMAXAZRIA Sunglasses for Fighting Cancer

"For the sixth consecutive year, we’ve [meaning ClearVision] partnered with BCBGMAXAZRIA to create a cause-related, limited edition sunglass to benefit Susan G. Komen for the Cure. This year’s spectacular design, Courage, captures the heroic strength of breast cancer survivors and embodies their courage to fight," to quote an Eye Surf post. "Since our partnership’s inception, over 2,000 eye care professionals have helped us raise nearly $400,000 for the cause, bringing us another step closer to a world without breast cancer. Your purchase of just one set of Courage suns (sold in color sets of two) can provide a life-saving screening for a woman in need." Read more.