ClearVision Optical launched a BCBGMAXAZRIA consumer optical website. The site is said to represent a step towards national-level
engagement of its brands among consumers, while driving traffic into ECPs that carry the brand. To promote the site, BCBGMAXAZRIA will use a strategic social media campaign that will include a series
of posts to Facebook and Twitter, e-blasts to BCBG consumers, and spotlights on Lubov Azria’s Bon Chic blog. Two interactive contests reportedly are planned.Read more.
Tuesday, March 6, 2012
ClearVision Launches Consumer Website
ClearVision Optical launched a BCBGMAXAZRIA consumer optical website. The site is said to represent a step towards national-level
engagement of its brands among consumers, while driving traffic into ECPs that carry the brand. To promote the site, BCBGMAXAZRIA will use a strategic social media campaign that will include a series
of posts to Facebook and Twitter, e-blasts to BCBG consumers, and spotlights on Lubov Azria’s Bon Chic blog. Two interactive contests reportedly are planned.Read more.
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