New Sunglasses from Smith

"It all began in 1965 when Dr. Bob Smith started selling the first thermal sealed snow goggle out of his truck in parking lots of local ski areas. The legendary powder junkie had a vision to develop products that could extend the thrill of human experience. Standing behind the belief that if it’s worth building then it’s worth lasting, Smith continues to celebrate the past while always looking towards the future with its new Archive Collections of sunglasses and goggles for 2015/16," says Midwest Lens. "Smith introduces three additional frame designs to the iconic Archive Collection, exact remakes of original Smith frames introduced over the last 36 years. Each re-issued piece is labeled with its debut year and offered in original colorways." Read more.

New Eyewear from Smith

"Smith is proud to announce their new visual identity. Following a refined brand platform that modernizes their beliefs, values, and who they stand for, Smith will relaunch its entire product range in January 2015 with a new logo and brand presentation," writes Midwest Lens. "With clean, modern and refined letter forms, the updated logo hearkens back to their original identity and speaks to the fundamental tenets of the brand: performance, movement, and essential design." Read more.