New Columbia Eyewear from L'Amy America

"L’Amy America’s Columbia Eyewear, an industry leader in outdoor ophthalmic and sunwear design, announces the worldwide launch of 6 new ophthalmic models in its Columbia Sportswear collection and 9 models to its all-polarized Columbia Performance Sunglass collection," reports Midwest Lens. "Introducing Dusty and Ewan, a new Eco-Acetate duo in Extended Sizes for a larger-than-average-fit consumer. Columbia’s exclusive “Eco Acetate” (E3) is a “cellulose diacetate”: recyclable, and made of plant-based, compostable material (which releases less C02 emissions than a basic bio-degradable material). The duo also features, retro design, heavy-duty spring hinge systems, and 3 color options each."

New Eyewear from L'Amy's Columbia Eyewear

L’Amy America’s Columbia Eyewear has launched "four new models for the Fall, with design options in combination metal and stainless steel," writes Midwest Lens. "The new combination models, Jenkins Mountain and Mount Jackson feature stainless steel fronts with H90 injection-molded temple stems. The “Jenkins” frame is a rounded, sport-oval shape and Mount Jackson is a classic aviator sport shape. “Our legendary H90 frame material provides featherweight comfort, is flexible and durable, reacting very well to extreme temperatures. Pairing H90 with stainless fronts together create a frame perfectly suited for outdoor adventure and the urban commute alike,” said Worldwide Business Unit Manager Connie Reiss." Read more.

New Columbia Eyewear from L’Amy

“L’Amy America’s Columbia Eyewear, an industry leader in outdoor ophthalmic design, announces the worldwide launch of several new models for the Summer, with design options in stainless steel or titanium,” according to Midwest Lens. “Bitterroot and Brundage are 2 new easy-wearing, traditional rectangles with slight sport attitude made of stainless steel which is durable, and has a soft-brushed finish with subtle two-color temple detail—the ultimate “daily commute” frame for more conservative tastes.” Read more.

New Columbia Sunglasses from L’Amy

“L’Amy America, a division of global eyewear group TWC- L’Amy, announces the worldwide launch of the 2014 Columbia Performance sunglass collection,” says Midwest Lens. “Unveiling are 10 new models with designs specifically targeting the trail and road sport athlete, active women, and children. The new offering exemplifies Columbia’s core values of long-wear comfort and outdoor performance for men and women of all ages, shapes and sizes.” Read more.

New from Columbia Eyewear

Midwest Lens writes that “L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of 17 new models from the Columbia Eliminator polarized collection. With legendary features such as ‘H90’ featherweight frame technology and Eliminator lenses that block 99.99% of reflected glare, the new collection exemplifies Columbia’s core values of outdoor, long-wear comfort and performance for men and women.” Read more.

New from Columbia

"L’Amy America has launched a new 4 model ophthalmic series, expanding upon its highly successful Columbia Eyewear Extended Size collection," according to Midwest Lens. "The new models feature pure titanium frame fronts, combined with H-90™ injection-molded temple stems." Read more.

Columbia Has Four New Performance Models

"Columbia Eyewear collection introduces 4 new performance ophthalmic models for Spring 2012," according to Eye Surf. "All models feature Columbia’s high‐quality, performance features and materials, such a new soft‐touch Monel metal finish, milled and polished acetate temples, and heavy‐duty, mono‐block, integrated spring hinges." Read more.

Columbia Eyewear Expands Its Carbon Fiber Line

Eyesurf reports that "in response to the success of its 2011 Carbon Fiber Ophthalmic collection, Columbia Eyewear is pleased to announce the expansion of this high-performance category, by introducing two new models: Ochoco and Sawtooth." Read more.