New Eyewear from Elle

"Elle is the embodiment of everything that is Paris," starts the Midwest Lens write-up. "The Elle woman is an ambassador for Parisian style and flair. She likes to experiment with contrasts. Whether chic one day, or cool the next – she is always modern and feminine. Her weekends are spent soaking up the atmosphere of Paris in a small local café before setting off with a friend on a new shopping adventure – and loving every second of it! Elle Eyewear’s new autumnal collection draws its inspiration from the purity of minimalism and fluid forms currently dominating Paris catwalks. This trend has been beautifully interpreted in stunning frames with clean, flowing lines. A mélange of autumn colors is combined with traces of gold and silver for added sophistication. Selected extraordinary lightweight styles within the collection offer exceptional wearing comfort." Read more.

New Eyewear from Elle

"Elle Eyewear’s newest collection reflects the timeless yet pulsating beauty of Paris. The modern and suave frame profiles are sensual, feminine and elegant. The new decor echoes the current runway trend of grids and asymmetric cubist patterns, subtly reflected in the temple details. An extraordinary light material gives Elle’s Eyewear an outstandingly high wearing comfort. Stunning color interplay, translucent fronts blending into solid, pearly or translucent temples, all complemented with refined detailing will catch eyes and turn heads." That's the word from Midwest Lens. Read more.

New Sunglasses from Elle

"Characterized by the confidence and understated glamour of a quintessential Parisian woman, the ELLE look is a smart fusion of modern femininity and sartorial panache that feels and looks good to wear. This attractive, effortless style with its underlying French flavor is the secret of ELLE’s enduring lead in today’s bustling fashion market," according to Midwest Lens. "ELLE eyewear expresses the ambiance of the brand in a new sunglasses collection that carries the poise and beauty of Paris: the city and its women. Frame profiles are sensuously sculpted revealing slender, tailored lines and a smooth touch on frame curves and angles. Fresh inspirations are drawn from the baroque opulence of Parisian architecture with contemporary references displayed as ornate but tasteful temple decorations. Colors are the sensation of the new ELLE eyewear styles with fabulous new shades and innovative executions. Orange flashes, summer blues and daring reds are striking statement hues while the colour spectrum is reborn in dazzling gradients and sublime pearled tones." Read more.

New Eyewear from Elle

"New Elle eyewear for spring summer 2015 conveys the femininity and classic French panache of the brand while infusing each frame with up-to-the-minute design inspirations," according to Midwest Lens. "Sprightly silhouettes are realized in a playful array of zesty spring-like colors and classic shades, in solid and translucent executions and combinations. Elegant profiles are tastefully embellished by Parisian-inspired decorative temples with textured 3-D effects." Read more.

New Eyewear from Elle

Midwest Lens reports that "the Elle look pays homage to a woman’s individual spirit and taste. While new trends inspire, they never overpower. In essence, Elle style is defined by a classic contemporary template accentuated by one-of-a-kind accents like a vintage jacket or designer handbag. Confidence adds the refining touch: the ultimate look is carried off with consummate flair and elegance. Elle eyewear perfectly espouses the spirit of Elle style. New frame inspirations take their lead from the catwalk trend in jeweled embellishments on clothing and accessories. This influence suffuses new frame styles in precious metallic and discrete gem enhancements. Complementing this ornate allure, the romantic magnificence of Parisian architecture makes its magic felt in sculpted profiles and decorative templates. Classicists will love the elegance of black, brown, red and tortoise hues while embracing the fresh brio of lilac and green." Read more.

New Sunglasses from Elle

"Elle, the much-loved international lifestyle brand, fuses its French heritage and style to express fashionable looks for smart, elegant and contemporary women," goes the Midwest Lens post. "The Elle sunwear collection is a fashionable array of chic feminine sunglasses that are high-quality and comfortable, and reasonably priced. New-season women’s styles are inspired by nature and the alluring contours of the female form. A romantic approach influences organic frame structures with feline fronts, polished surfaces and elegant metallic details." Read more.

New Eyewear from Elle

"Chic and confident, French fashion brand Elle is synonymous with contemporary feminine style. With a keen feel for new trends, colors and cuts, the ELLE woman wears the latest looks in her own way – with a dash of unique flair and originality," notes Midwest Lens. "The result is always exceptionally elegant, head-turning and comfortable. Universally admired for her confidence and panache, the Elle woman lives life with an open and optimistic joie de vivre. "Elle eyewear beautifully captures this classic and vibrant panache. An eclectic collection of stunning new optical models express new fashion trends while keeping comfort, price and timeless elegance at the fore." Read more.

New from Elle

"New Elle optical styles are influenced by the latest fashion trend and color inspirations. Tones embrace the autumn palette with warm hues of brown, purple, burgundy or red. Colors are presented in sophisticated expressions with trendily-colored Havanas," reports Midwest Lens. "Each new frame is highly polished to create a smooth surface that highlights the soft, feminine silhouette of each contemporary profile." Read more.

New from Elle

“The Elle look says as much about the woman as it does about fashion. The Elle woman’s style is a reflection of her personality: confident, optimistic and adventurous with a wicked sense of humor and a keen aesthetic sensibility,” according to Midwest Lens. “Elle eyewear captures the true Elle essence. New optical styles seamlessly fuse the Elle personality with riveting Spring/Summer 2013 inspirations, resulting in an attractive collection of contemporary, feminine frames. Forms are influenced by the ongoing love affair with vintage 1950s looks, with curvaceous acetate and metal silhouettes and subtly ornate frame corners. Colors are loosely arranged with trendy marble and ombre looks on temples and frame fronts. Metals are imbued with lively tones of red, burgundy or Havana, and complemented by solid shades of precious silver or gold.” Read more.

New from Elle

The new Elle optical collection features feminine “floral” pattern. Colorful flowers blooming on the temple will charmingly light up a woman’s face. The collection includes trendy and vintage inspired models that will spice up her daily attire. A comfortable wear is assured by the design based on Charmant’s proprietary head-size database for Asian. It’s the absolutely fashionable, high-quality, and top-value eyewear for the contemporary woman. Read more.

Elle Launches Its "Fall in Love" Campaign for Retailers

"Charmant USA...has announced the 'Fall in Love with Elle, Fall in Love with NYC' point-based campaign, says Eye Surf. "The Fall in Love campaign—which will run from August 1 through October 31, 2012—is a multi-tiered sales-driven contest to motivate and reward retailers for purchasing and selling Elle eyewear. Registered retailers will earn one point for every Elle frame purchased during the contest time period." Read more.

The New Elle Optical Frames

"The 2012 Elle optical styles are a triumph of bold, contemporary design and dashing femininity. Inspiration for these great new looks is taken from luxuriously decorative jewellery as seen on the catwalk, seductive new colour trends, and of course Elle’s signature fashion flair and feel-good essence which lies at the heart of this entire line," reports Midwest Lens. "Style features include decorative temple elements in enamel and metal, a rush of colours in mysterious smoky formations, translucent hues and classic matte tones. Resolute frame forms are tempered by soft acetate with curving or feline angles, while a charming metal style is flattered by trendy temple lines." Read more.

Elle Offering New Eyewear Designs

"The 2012 Elle optical styles are a triumph of bold, contemporary design and dashing femininity," reports Eye Surf. "Inspiration for these great new looks is taken from luxuriously decorative jewellery as seen on the catwalk, seductive new colour trends, and of course Elle’s signature fashion flair and feel-good essence which lies at the heart of this entire line. Style features include decorative temple elements in enamel and metal, a rush of colours in mysterious smoky formations, translucent hues and classic matte tones. Resolute frame forms are tempered by soft acetate with curving or feline angles, while a charming metal style is flattered by trendy temple lines." Read more.