Charmant USA Goes Green with New Eyewear

"Eyewear company Charmant USA has announced the launch of a new eyewear brand that is sure to take eco-friendly eyewear to a new level," reports Fashion Times. "awear, which launched January 2016, specializes in bio-made sustainable optical glasses and sunglasses. Its inaugural collection of ergonomic eyewear was designed to be lightweight, fashion-forward and completely eco-friendly. The brand boasts an unyielding commitment to environmentally conscious practices, from design to production. All of the glasses' frames and sun lenses are made with sustainable materials -- the frames themselves are created from recyclable bio-based plastic. And since the bio-based plastic is made from a plant-based material, the glasses are also said to absorb Co2 emissions." Read more.

Elle Launches Its "Fall in Love" Campaign for Retailers

"Charmant USA...has announced the 'Fall in Love with Elle, Fall in Love with NYC' point-based campaign, says Eye Surf. "The Fall in Love campaign—which will run from August 1 through October 31, 2012—is a multi-tiered sales-driven contest to motivate and reward retailers for purchasing and selling Elle eyewear. Registered retailers will earn one point for every Elle frame purchased during the contest time period." Read more.