Kering Signs Licensing Agreement with Puma

Puma and Kering Eyewear have signed a licensing agreement for optical frames and sunglasses, effective January 2016. Charmant's Puma license will terminate at that time, according to a company press release. Kering's first Puma collection, Collezione Uno, will be divided into three segments, performance, active and sportstyle, each meeting specific needs. The line will also include eyewear designed for running and golf. The first collection will be presented this month. 

New Eyewear from Charmant

Midwest Lens notes that “Charmant Group has released two new models with the DUO temple design, expanding upon the minimalist trend offerings of LineArt. These new styles are the second release for the latest segment DUO, a minimally and simply designed eyewear, for the unique, smart and refined women. As the name suggests, DUO features twin profile lines – DUO signifies a sophisticated ensemble of two ideals, symbolized by the parallel lines with Swarovski pieces representing contemporary femininity and Excellence Titan for its advanced comfort.” Read more.

New Eyewear from Charmant

“The newest release for ARISTAR women consists of four combination styles made with acetate and stainless steel,” reports Midwest Lens. “Each frame features a bold acetate frame front with layered colors; and stainless steel temples. As with every ARISTAR frame, they are made with Charmant’s superior craftsmanship and provide contemporary designs at exceptional price points.” Read more.

New Eyewear from Charmant

"Charmant wearers hold high standards of excellence. Their fashion choices are contemporary, casual, and comfortable. For these modern urbanites, only the best optical frames will do," notes Midwest Lens. "Created from superior titanium materials, each Charmant Titanium frame is designed to enable a light and extremely comfortable fit. The end result is a perfect combination of style and substance." Read more.

New Sunwear from Charmant

"Charmant Titanium Polarized Sunglasses are an extension of Charmant’s core titanium collection, the flagship line for the company. The collection will be supported by in-store merchandising materials including a tower display, a counter card, a polarized tester, and a take-one brochure for consumers." That's the word from Midwest Lens. Read more.

New from Charmant

Midwest Lens reports that the “latest Charmant Titanium release reflects the brilliance of clean, simple lines and understated elegance with a modern flair. Each frame offers wearable shapes and an array of colors sure to please.” Read more.

New from Charmant's Esprit

“Esprit by Charmant leads the way for the new spring season with chic fashion that stylishly interprets the latest trends with timeless looks. Inspired by its Californian coastal heritage, Esprit expresses sunny élan and youthful panache through smart styles that feel and look great,” according to Midwest Lens. “Color shades run the gamut from cool lilac to intense purple. Lip-smacking raspberry reds are complemented by regal navy or dramatic black. Rich chocolate browns are energized by glints of gold. Inventive tonal interplays are a stand-out feature of many of the new styles. Frames are available as smart, color-blocked compositions and as vividly hued creations. Elegantly rounded metal styles or muted, classic tones of black, brown and Havana provide seductive, low key appeal.” Read more.

New from Charmant

The Charmant Group is said to have new of men and owmen Charmant eyewear. The women’s collection features a rhombus pattern as a design motif. Under the concept of “Beauty is subtle”, the frame is designed to be simply cool and elegant. A slender profile and various color expressions mixing bright fresh colors gives it a feminine touch. The men’s collection is designed with a vintage-like front shape. This slim profile makes the frame look modern and light feeling. The hinge structure using beta-titanium or Excellence titan enables the temple to open slightly outwards and fits gently to the face. Both collections are developed in conjunction with the Charmant’s proprietary head size database, enabling glasses to be worn in a relaxed, and comfortable way. Read more.

New from Elle

The new Elle optical collection features feminine “floral” pattern. Colorful flowers blooming on the temple will charmingly light up a woman’s face. The collection includes trendy and vintage inspired models that will spice up her daily attire. A comfortable wear is assured by the design based on Charmant’s proprietary head-size database for Asian. It’s the absolutely fashionable, high-quality, and top-value eyewear for the contemporary woman. Read more.

New from Elle

Charmant, the eyewear licensee of the Elle eyewear brand, recently noted, "We are pleased to introduce 6 new ophthalmic styles into our ELLE eyewear collection.  Each frame seamlessly fuses the ELLE personality with riveting spring summer 2013 inspirations, resulting in an attractive collection of contemporary, feminine frames!" Visit its website: www.charmant.com.

Charmant Adds to Its Flex and Sport Collections

"Charmant has added new styles to the CFX Concept Flex Collections 'Plus' segment and CFX 'Sport' segment. A highly flexible memory metal series coupled with the experience and high manufacturing standards of the Charmant Group, Concept Flex sets a new benchmark in flexible metal frames ensuring true customer satisfaction." That's the word from a Midwest Lens blogpost. "CFX Plus offers customization at the end tip with a metal core wire, to ensure superior fitting comfort. CFX Sport is the 'high performance' segment that is designed with a more 'sporty' look and feel. Each style is equipped with double injected temple tips for a better grip." Read more.

Charmant Adds 2 Styles

"Charmant has added two new styles to its pressure mount offering including Excellence Titan hinge-less design and TR-90 injected temples. Excellence Titan is the Group’s exclusive and most advanced titanium alloy," according to Eye Surf. Read more.