Kering Signs Licensing Agreement with Puma

Puma and Kering Eyewear have signed a licensing agreement for optical frames and sunglasses, effective January 2016. Charmant's Puma license will terminate at that time, according to a company press release. Kering's first Puma collection, Collezione Uno, will be divided into three segments, performance, active and sportstyle, each meeting specific needs. The line will also include eyewear designed for running and golf. The first collection will be presented this month. 

New Eyewear from Puma

The “new Puma unisex optical frames grab the energy of the brand and run with street and graffiti art-inspired graphics in geometric and lettered logo expressions,” according to Midwest Lens. “Made for action-driven guys and girls, these frames are made to complement a dynamic lifestyle whether on the track or on the town. Each frame encompasses a protective eyewear system complete with superior anti-slip features and a flexible frame structure. This latest PUMA collection also features the innovative eyewear material – Ultem – which boasts both lightness and durability.” Read more.

New Eyewear from Puma

“This season, Puma enhances its high-quality eyewear collection with several dynamically stylish new optical looks for the newly launched youth segment. Each profile reflects the key Puma characteristics of edgy athletic design and optimum functionality,” writes Midwest Lens. “Inspired by a demand for eyewear that effectively meets all the needs of today’s full lives, these frames promise cool, understated appeal and unsurpassable long-wearing comfort – even under the most trying of circumstances. The final look and feel denote spontaneity and high energy.” Read more.

New Sunglasses from Puma

"Puma Eyewear expresses the energy and style of this world-famous sports’ brand. An extensive collection of new Puma lifestyle and performance sunglasses have all the great features that you come to expect in a Puma frame and much more. Every Puma sun frame is designed to ensure a comfortable, ergonomic fit," goes the post on Midwest Lens. "The new collection features both Lifestyle and Performance sunglasses. Fashion-forward wearers, willing to embrace casual gear with a stylish urban accent, will love the new Puma Lifestyle sunwear looks. Hip frames are inspired by trendy pilot and vintage forms." Read more.

New Eyewear from Puma

"Puma Eyewear enters a new demographic with the latest release of high-quality optical frames: the youth segment of 10-16 year old boys," reports Midwest Lens. "This segment adds to the already existing target wearer of 17-35+, expanding the wear to encompass younger Puma fans. High-energy and fun is a central theme of these newest additions. Color interplays include striking layered effects and marbled coloring on light acetate frames. Simple metallic profiles feature tonal dashes and pop art patterns on temples." Read more.

New from Puma

Midwest Lens reports that "each new Puma style features cool design features which express a passion for action and a keen eye for the latest trends. Colors are fresh and eye-catching with a dazzling selection of classic tones and cool metallics in color-blocked or layered variations." Read more.

Charmant Expands Puma and Esprit

"Enhance your performance with this streamlined Puma Eyewear style. Ultra light, the frames light weight nickel silver metal and rubber-tipped temples provide high-comfort grip and are trendily colored to match the Puma temple logo," reports Eye Surf. Read more.

In another post, Eye Surf writes that "Esprit by Charmant includes additional style to its new Fashionable Ladies Styles optical collection A/W 2012

ET 17385. 

Esprit’s innate intuition for trends is accompanied by the classical elegance of a slimmer milled semi-rimmed metal model in bold colors accented by a delicate hue trim alongside. Some colors (535 & 538) feature snake pattern on temples. Colors are ranging from brown to olive to burgundy and black, the classical colors of fall. Read more.

New Eyewear Releases from Puma

"From top to toe, Puma style spreads the word with bright colors, hip styles and individuality," according to apost from Midwest Lens. "A fusion of fashion nous, function and comfort is the hallmark of the unique Puma Eyewear’s style. The look is cutting-edge and never out of date. Enjoy life, have fun and be healthy with a positive outstanding look! The new 2012 release consists of three Men’s styles (PU15362, PU15363, and PU15367) as well as two ladies (PU15364, PU15365) and one unisex style (PU15366)." Read more.

Puma's New Line

"The release consists of three men’s styles (PU15362, PU15363, and PU15367) as well as two ladies (PU15364, PU15365) and one unisex style (PU15366).  From top to toe, Puma style spreads the word with bright colours, hip styles and individuality.  A fusion of fashion nous, function and comfort is the hallmark of the unique Puma Eyewear’s style.  The look is cutting-edge and never out of date." That's the word on an Eye Surf post. Read more.