Specsavers Research Says Employers Focusing on Employee Well-Being

"New research from Specsavers Corporate Eyecare shows that three quarters of employers (75%) state their focus on well-being has increased in recent years. A significant 61% spend more than 1% of their well-being budget on eyecare and, perhaps surprisingly, 19% of employers allocate more than 5% of their well-being budget to eyecare," notes Personnel Today. "Furthermore, more than two thirds (69%) of employers think eyecare delivers a good return on investment (ROI). Less than one quarter (22%) are undecided if eyecare delivers a good return on investment, and just 8% think it did not actually deliver a good return....Research released earlier this year by Specsavers Corporate Eyecare showed how employers believe that having an eyecare policy in place helps with the overall health and well-being of their staff and can help to increase productivity at work." Read more.

Help with the Visual Needs of the Homebound

“Specsavers Healthcall has produced an eye care information document for care home staff to use,” reports Optician Online. “Its Personal Eyecare Package, a double-sided A4 document, has pictures of vision with various eye conditions such as cataracts or glaucoma. The Specsavers Healthcall optometrists tick the box on the picture relating to the resident for workers to get a better idea of the sort of vision problems they face.” Read more. You might find it a useful reference for patients or relatives who must care for a person at home.

Specsavers Offers Drone Delivery of Contact Lenses

Dutch News reports that  yesterday on April 1st, "opticians chain Specsavers offered to deliver new contact lenses to people by drone if they lose them while out and about." April Fools. Read more.

British Retailer Promoting Eyecare thru Employers

“Specsavers Corporate Eyecare has produced new posters to help fleet managers make their eyecare provision more eye-catching.” That’s a post on Fleet News. “These are available now and can be edited and personalised by the individual company to promote the availability and value of eyecare.
Under safety, health and wellbeing regulations, it is the employer’s role to not only provide eyecare for relevant employees, but also to ensure that this provision is communicated. Specsavers has produced a range of posters to enable the employer to do just that. The materials target screen-users, drivers and those requiring safety eyewear, as well as covering the importance of looking after the eyes and the benefits this can have for wider health and wellbeing.” Read more.

More Eye Exams, Fewer "Dead Cats" According to a Specsavers Ad

Adweek reports "the best performance by a cat in a TV commercial this week goes to the fluffy mess in this new British spot for eyewear...[retail chain] Specsavers. Not that the veterinarian here would know—he's not clear on what a cat is anymore. Specsavers, of course, has a long and proud history of offbeat commercials. The best mistaken-animal-identity spot, though, remains the brilliant raccoon commercial from Sears Optical. " Read more.

Mad Men's Christina Hendricks Judging Eyewear Contest

"In very important news for those who considered Peggy Olson's brief Australian vacation to be important, e.g. us, twice Emmy nominated Mad Men co-star Christina Hendricks will be visiting the country [Australia] in October to help judge the Specsavers Spectacle Wearer of the Year competition," according to the Pedestrian. "The 'proud spec wearer' will appear at an invite only launch event in Sydney next month where one bespectacled loser Aussie will make up for a lifetime of 'four eyes' insults by winning a trip to Los Angeles where Hendricks will personally mentor them at a photoshoot." Read more.

Helen Flanagan Models for Spectacle Wearer of the Year

"Actress Helen Flanagan swapped a modelling career on the cobbles of Coronation Street for some real life modelling when she launched Specsavers’ search for Ireland’s Spectacle Wearer of the Year 2012," so goes a post from the Irish Independent. "Are you the Spectacle Wearer of the Year 2012? Every year, Specsavers scours Ireland to find the girls and boys next door who look amazing in their specs. The competition is open to men and women aged 16 and over, who are current specs wearers or wear glasses for fashion purposes. Specsavers and top model agency Assets Models will be specs-spotting this summer up and down the country." Read more here.

The Specsaver Diet for Health Eyes--Retailer Promoting Eye Health

Consuming too much beef, lamb and pork can increase the chances of developing Age-Related Macular Degeneration (AMD), according to a study conducted by The Royal College of Ophthalmology, which showed that it can be prevented with better eye care and diet. In response,Specsavers developed an healthy eyes diet to raise awareness. Foods which contain high levels of the antioxidants appear to reduce the risk of developing the condition. Foods such as pepper, broccoli, sweet potatoes, citrus fruits and dark green leafy vegetables, like spinach and kale, are rich in these antioxidants. What's more, the company has created a great marketing program at small cost. Read more.

SpecSavers Starts Ask the Optician

"Specsavers, the spectacle retailer and optician chain, has launched an online question-and-answer service for eye health on its website," according to the Retail Bulletin. "The company’s interactive Ask the Optician system enables users to post a question to a qualified optometrist and receive a response within a few days. Queries are answered by email with some being selected to be featured in a Q&A library which provides a bank of detailed responses to previously asked questions." Read more.

Opticians Supporting World Book Day

"World Book Day celebrates authors, books and illustrators but, most significantly, it recognises the hugely important skill of reading. The benefits of being able to read are endless," according to the Daily Record. "Not only does it improve our spelling, vocabulary and memory, reading also helps us to communicate, use our imagination and understand different ways of life. Leading opticians Specsavers is a longstanding supporter of literacy, which is why it has chosen once again to support World Book Day." Read more.

Brick and Mortar 1, Virtual 0

"Two of the world’s discount eyewear upstarts have faced off in the Federal Court over advertising claims, with British-owned retail chain Specsavers winning relief from what it claimed was misleading advertising run by Canadian online player Coastal Contacts," notes the Australian edition of Smart Company. "Federal Court Justice Peter Jacobsen last week granted Specsavers temporary relief from the advertising campaign run by Coastal Contacts, which trades in Australian and Canada as Clearly Contacts." Read more.

Cute Ad from Specsavers

"Discount eyewear retailer Specsavers is exporting an Australia-made ad to Ireland," reports a Numbrella post. "The spot, created by Smart Melbourne, features a woman who mistakes an engagement ring for a pebble because of her poor eye sight, and skims it across the water." Read more.