"A children's book in Australia, which makes it easier for parents to screen their child's vision, has been named the world's most effective advertising campaign," according to a post on Mashable. "Australian ad agency Saatchi & Saatchi created Penny the Pirate book, which has eye tests disguised as images on its pages, for optometry company OPSM. The Warc 100, an annual ranking of marketing campaigns that tests effectiveness of ads, placed the book and app as its number one campaign for 2016, based on its performance in 2015. Combining a traditional book and a tablet app that is available for free, Penny the Pirate incorporates multiple vision tests into a fun kids' book, allowing parents to test their eyesight as they read the story to their child. No frightening optometrist visits here." Read more.
Showing posts with label Advertising Campaign. Show all posts
Showing posts with label Advertising Campaign. Show all posts
Tuesday, March 1, 2016
Children's Book That Tests Eyes Rated the World's Most effective Ad Campaign
"A children's book in Australia, which makes it easier for parents to screen their child's vision, has been named the world's most effective advertising campaign," according to a post on Mashable. "Australian ad agency Saatchi & Saatchi created Penny the Pirate book, which has eye tests disguised as images on its pages, for optometry company OPSM. The Warc 100, an annual ranking of marketing campaigns that tests effectiveness of ads, placed the book and app as its number one campaign for 2016, based on its performance in 2015. Combining a traditional book and a tablet app that is available for free, Penny the Pirate incorporates multiple vision tests into a fun kids' book, allowing parents to test their eyesight as they read the story to their child. No frightening optometrist visits here." Read more.
Saturday, January 11, 2014
Coming Soon to a TV Near You: An Xperio Marketing Campaign
Essilor of America will launch a second year of its national consumer advertising for Xperio UV polarized lenses. Xperio UV is the first Rx polarized lens brand to launch direct to consumer advertising, which last year increased brand awareness with its website, XperioUV.com, drawing more than 1,500 visits per day.
The 2014 campaign will be back on the air in the second quarter. It will show relevant situations of how the lenses eliminate blinding reflective glare and offer an Eye-Sun Protection Factor of 50+, the highest level of UV protection that provides at least 50 times more protection from dangerous UV radiation compared to wearing no lenses at all.
Essilor will also launch a national point of purchase campaign, sending consumer display specialists to over 4,000 practices. Read more.
The 2014 campaign will be back on the air in the second quarter. It will show relevant situations of how the lenses eliminate blinding reflective glare and offer an Eye-Sun Protection Factor of 50+, the highest level of UV protection that provides at least 50 times more protection from dangerous UV radiation compared to wearing no lenses at all.
Essilor will also launch a national point of purchase campaign, sending consumer display specialists to over 4,000 practices. Read more.
Friday, May 17, 2013
More Eye Exams, Fewer "Dead Cats" According to a Specsavers Ad
Adweek reports "the best performance by a cat in a TV commercial this week goes to the
fluffy mess in this new British spot for eyewear...[retail chain] Specsavers. Not
that the veterinarian here would know—he's not clear on what a cat is
anymore. Specsavers, of course, has a long and proud history of offbeat commercials. The best mistaken-animal-identity spot, though, remains the brilliant raccoon commercial from Sears Optical. " Read more.
Saturday, May 19, 2012
Dolced and Gabbana Release Marketing Campaign
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