"A children's book in Australia, which makes it easier for parents to screen their child's vision, has been named the world's most effective advertising campaign," according to a post on Mashable. "Australian ad agency Saatchi & Saatchi created Penny the Pirate book, which has eye tests disguised as images on its pages, for optometry company OPSM. The Warc 100, an annual ranking of marketing campaigns that tests effectiveness of ads, placed the book and app as its number one campaign for 2016, based on its performance in 2015. Combining a traditional book and a tablet app that is available for free, Penny the Pirate incorporates multiple vision tests into a fun kids' book, allowing parents to test their eyesight as they read the story to their child. No frightening optometrist visits here." Read more.
Tuesday, March 1, 2016
Children's Book That Tests Eyes Rated the World's Most effective Ad Campaign
"A children's book in Australia, which makes it easier for parents to screen their child's vision, has been named the world's most effective advertising campaign," according to a post on Mashable. "Australian ad agency Saatchi & Saatchi created Penny the Pirate book, which has eye tests disguised as images on its pages, for optometry company OPSM. The Warc 100, an annual ranking of marketing campaigns that tests effectiveness of ads, placed the book and app as its number one campaign for 2016, based on its performance in 2015. Combining a traditional book and a tablet app that is available for free, Penny the Pirate incorporates multiple vision tests into a fun kids' book, allowing parents to test their eyesight as they read the story to their child. No frightening optometrist visits here." Read more.
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