Adweek Praises Optician's Ad Campaign

"Tell the art history majors to leave the room, because here's a campaign that will make creative types jealous and will make purists' eyes bleed," says Adweek. "In a campaign that's new to us but appears to have been running for a while now, Y&R Paris has created a series of ads for eyewear retailer KelOptic showing impressionist paintings brought into focus. The tagline is 'Turning impressionism into hyperrealism.' Another case of advertising sullying some of mankind's greatest artistry? Sure. But also pretty awesome." Read more.

Coming Soon to a TV Near You: An Xperio Marketing Campaign

Essilor of America will launch a second year of its national consumer advertising for Xperio UV polarized lenses. Xperio UV is the first Rx polarized lens brand to launch direct to consumer advertising, which last year increased brand awareness with its website, XperioUV.com, drawing more than 1,500  visits per day.

The 2014 campaign will be back on the air in the second quarter. It will show relevant situations of how the lenses eliminate blinding reflective glare and offer an Eye-Sun Protection Factor of 50+, the highest level of UV protection that provides at least 50 times more protection from dangerous UV radiation compared to wearing no lenses at all.

Essilor will also launch a national point of purchase campaign, sending consumer display specialists to over 4,000 practices. Read more.

Cute Ad from Specsavers

"Discount eyewear retailer Specsavers is exporting an Australia-made ad to Ireland," reports a Numbrella post. "The spot, created by Smart Melbourne, features a woman who mistakes an engagement ring for a pebble because of her poor eye sight, and skims it across the water." Read more.