Essilor Earns Good Housekeeping Seal for Its Crizal--Again

For the second year in a row, Essilor of America has earned the esteemed Good Housekeeping Seal for the entire Crizal No-Glare lens product portfolio. Evaluated by the Good Housekeeping Research Institute, the Seal emblem offers additional credibility to the performance of the Crizal brand. Read more.

Coming Soon to a TV Near You: An Xperio Marketing Campaign

Essilor of America will launch a second year of its national consumer advertising for Xperio UV polarized lenses. Xperio UV is the first Rx polarized lens brand to launch direct to consumer advertising, which last year increased brand awareness with its website, XperioUV.com, drawing more than 1,500  visits per day.

The 2014 campaign will be back on the air in the second quarter. It will show relevant situations of how the lenses eliminate blinding reflective glare and offer an Eye-Sun Protection Factor of 50+, the highest level of UV protection that provides at least 50 times more protection from dangerous UV radiation compared to wearing no lenses at all.

Essilor will also launch a national point of purchase campaign, sending consumer display specialists to over 4,000 practices. Read more.

Essilor, VSP, Younger, and Indizen End Free-Form Progessives Lawsuit

Two weeks before Thanksgiving, Essilor, VSP, Younger Optics, and Indizen Optical Technologies have settled their free-form progressive lawsuit. “A patent infringement case was filed by Essilor against VSP Optical Group on Feb 22, 2013 in the Texas Eastern District Court for infringing eyeglass lenses used to correct presbyopia and other disorders of accommodation. The other named defendants in this case were: Indizen Optical Technologies…and Younger Optics,” reports IPInsiders. “The patent involved in the suit is US6149271…The patent is currently assigned to Essilor International …The '271 patent claims progressive addition lenses and processes for making progressive addition lenses. The complaint alleged that Indizen Optical Technologies develops a lens design software [and that] IOT Futura and Younger Optics provides semi-finished lenses, both of which help in producing finished lenses manufactured by VSP, UNITY PLxpression lenses that infringe the '271 Patent. The complaint states that Indizen Optical Technologies and Younger Optics encouraged VSP to make such infringing lenses. …On Nov 13, Essilor filed stipulation of dismissal pursuant to which the Court ordered all the claims and counterclaims in this action to be dismissed with prejudice with each party bearing its own attorneys’ fees and costs.” Read more.

Essilor Releases Two New Progressives

"Essilor of America...launch[ed] Definity 3 and Definity 3 Plus as the latest additions to its family of progressive lenses with DualOptix digital surfacing technology," reports Eye Surf. "With Definity 3 a dynamic split is utilized, allowing for the 'add' power to no longer be fixed. This creates more opportunities for customization as the split is optimized to the patient’s prescription and choice of frame. Adding to that, Definity 3 Plus...utilize[s] three additional measurements – panto, wrap and vertex – to further optimize the lens to the patient’s facial anatomy." Read more.