Essilor Earns Good Housekeeping Seal for Its Crizal--Again

For the second year in a row, Essilor of America has earned the esteemed Good Housekeeping Seal for the entire Crizal No-Glare lens product portfolio. Evaluated by the Good Housekeeping Research Institute, the Seal emblem offers additional credibility to the performance of the Crizal brand. Read more.

New Crizal and Xperio Consumer Ads

Essilor of America launched two multimedia ad campaigns targeting consumers. They will highlight Crizal No-Glare and Xperio UV lenses. The Crizal 2013 campaign, which should reach more than 214 million consumers, will focus on the benefits of no-glare lenses and the importance of UV protection by showcasing the Eye-Sun Protection Factor (E-SPF). (The system evaluates eye protection against UV rays. E-SPF values vary from two to a maximum of 25 for clear lenses and 50+ for sunwear.) The Xperio UV commercials will feature scenes on the road, ski slopes, and in the tropical sun, situations where the Essilor lenses eleminate reflective glare while offering E-SPF 50+.

Essilor says it’ll send merchandisers to more than 4,000 practices across the United States to help incorporate Xperio UV point-of-purchase and educational materials. Merchandising materials will be available later this year. Find out more about these commercials at crizalusa.com, xperioUVusa.com, facebook.com/CrizalUSA, and facebook.com/XperioUV.

Essilor Launches Ad Campaign in Two Months

Essilor of America, Inc., will launch a national consumer advertising campaign for its Crizal No-Glare lenses, starting in March and running through the year. Essilor expects the campaign to reach at least 250 million consumers. It will run on cable tv stations; websites like Yahoo, MSN, Weather.com, and iVillage; on radio stations using talk, oldies, and adult contemporary formats; and in major consumer publications. (To view and listen to the television and radio commercials, visit www.crizalusa.com.)

The television commercial will demonstrate the lenses' benefits and how they reportedly provide the clearest vision possible in any condition. Essilor also has created a “tool kit” for independent ECPs. The kit includes a training presentation and such in-office merchandising materials as tent cards, frame-board displays, posters, cubes, and more. Read more.