Essilor Earns Good Housekeeping Seal for Its Crizal--Again

For the second year in a row, Essilor of America has earned the esteemed Good Housekeeping Seal for the entire Crizal No-Glare lens product portfolio. Evaluated by the Good Housekeeping Research Institute, the Seal emblem offers additional credibility to the performance of the Crizal brand. Read more.

New Crizal and Xperio Consumer Ads

Essilor of America launched two multimedia ad campaigns targeting consumers. They will highlight Crizal No-Glare and Xperio UV lenses. The Crizal 2013 campaign, which should reach more than 214 million consumers, will focus on the benefits of no-glare lenses and the importance of UV protection by showcasing the Eye-Sun Protection Factor (E-SPF). (The system evaluates eye protection against UV rays. E-SPF values vary from two to a maximum of 25 for clear lenses and 50+ for sunwear.) The Xperio UV commercials will feature scenes on the road, ski slopes, and in the tropical sun, situations where the Essilor lenses eleminate reflective glare while offering E-SPF 50+.

Essilor says it’ll send merchandisers to more than 4,000 practices across the United States to help incorporate Xperio UV point-of-purchase and educational materials. Merchandising materials will be available later this year. Find out more about these commercials at crizalusa.com, xperioUVusa.com, facebook.com/CrizalUSA, and facebook.com/XperioUV.

Crizal Walks Red Carpet at Golden Globe, Riases Money for Charity

Essilor of America will give sunwear with Crizal Sunshield to the celebrities, VIPs and entertainment media attending next week's Golden Globe Awards. According to Eyesurf, "an exclusive list of guests will receive polarized sunwear with Crizal SunShield in luxury frames and will pose for photographs in Crizal eyewear, signing a special poster, which Essilor will donate to the Essilor Vision Foundation." Read more.

Essilor Launches Crizal Sweepstakes on Facebook

Essilor of America is inviting consumers to defeat the five enemies of clear vision – glare, scratches, smudges, dust and water – with the “Combat the Enemies of Clear Vision with Captain Crizal” Facebook game and sweepstakes (www.facebook.com/CrizalUSA). The game, which has almost 4000 "likes," provides an engaging and interactive platform that will both educate consumers about how Crizal No-Glare lenses offer the clearest vision possible, and also direct them to enter the sweepstakes. The sweepstakes will offer one lucky grand prize winner a MOTOROLA XOOM with Wi-Fi, a $1,000 general use gift card and their own pair of Crizal Avancé with Scotchgar Protector lenses. The second place winner will receive a $1,000 gift card and a pair of Crizal lenses, and the third place winner will receive a $500 gift card and a pair of Crizal lenses. Participants may enter the sweepstakes without playing the game.