New Eyewear from Safilo’s Max

Max & Co.: The new Fall/Winter 2014/2015 Max &Co. eyewear collection is inspired by Europe’s capitals. Berlin’s intellectual charm inspires the lines of the new sunglasses combining pure colors with gloss effects and mirrored lenses. They also are available in an animal print version. London’s “hip” spirit gives life to sunglasses and optical frames: 80s-inspired softly rounded silhouettes embellished with the new “tube” detailing on the temples, for a fashion-forward appeal. Paris’ bon-ton elegance is conveyed by eyewear with polka dots, reinterpreted in a new, all-over spotted version in delicate pastel hues. Read more.

Max Mara: Its Fall/Winter 2014/2015 sunglasses and optical frame collection reflects the brand’s use of modern design elements blended with its techniques of production, its architectural shapes, and its use of materials. The sunglasses and optical frames highlight the eye with a refined color palette featuring soft, opalescent hues enlivened by trendy notes of rust, emerald green and midnight blue.
Expert manufacturing techniques lend an ethereal, lightweight feel to the glasses, while a harmonious blend of volumes and proportions makes each model unique. Read more.

Max Mara Fashion Show Sunglasses: Max Mara’s new sunglasses mix minimalism with metropolitan flair, says Safilo. The eyewear evokes Anglo-Scottish elegance. The squared acetate/metal frame with softly rounded edges and smooth profiles reflects the understated elegance of the Max Mara woman. A fine interplay of transparencies lends an ultra-lightweight feel to the new sunglasses, highlighted by clean, essential lines, recalling the minimalist design of the brand’s new accessories.  British-inspired nuances, reflecting the color palette of the House’s ready-to-wear collection, are perfectly matched with the dazzling gloss effect of the gold metal frame: orange, moss green, honey, grey and Havana, with plain or shaded brown or grey lenses. Read more.

New Eyewear Collections from Safilo

Alexander McQueen has launched its Fall/Winter 2013-2014 eyewear collection with three key new styles. The collection reinterprets the signature detailing of the accessories in a unique way; from the cascade of metal studs to the distinctive detailing of the “Heroine” bag. Read more.

Safilo describes its Max & Co. new line as bold, edgy nuances – highlighted by colour blocking, shaded dégradé effects, exclusive graphic patterns and unexpected colour combinations. A company spokesperson adds that the collection is an inspiring blend of contemporary creativity and a touch of pop, which adds a playful, vibrant twist to these sunglasses and optical frames which emphasize the personality of whoever wears them. Then there's the MaxMara eyewear collection, which the spokesperson writes, "showcases elegant and refined sunglasses and optical frames. Precious details, reminiscent of the House’s iconic accessories, give an aura of sophistication to the new models, for a truly timeless style." Read more.

The new Autumn/Winter 2013/2014 Boss Orange eyewear collection showcases sunglasses and optical frames with a supposedly urban spirit and a fresh twist. Bright, lively colors and innovative materials give a unique touch to the new models, offering a truly contemporary look.  Read more. Least we not forget, there's also the Autumn/Winter 2013/2014 Boss Eyewear collection showcases sunglasses and optical frames with clean lines and precious detailing which express a unique, sophisticated and understated style.

The new Jimmy Choo eyewear collection celebrates the brand’s luxury spirit, with its contemporary and sophisticated sunglasses and optical frames.

The Tommy Hilfiger Group has  introduced its new eyewear collection of men’s and women’s sunglasses and optical frames. It is said to feature classic designs, reinterpreted with a retro flair, in easy-to-wear shapes that reflect the Tommy Hilfiger brand’s classic American cool style. Read more.

The Marc by Marc Jacobs new collection draws inspiration from the bold aesthetic of 1930s and 1940s Hollywood. The new sunglasses and optical frames have chic silhouettes, refined details and rich colors, underlining a vision of classic sophistication. That's followed by the Marc Jacobs collection, described as an inspiring take on glamour of old Hollywood. Therefore, the new models feature classic shapes and luxurious details, evoking a refined elegance. Read more.

The new Oxydo collection has new styling for its sunglasses and optical frames. The simple detailing and a definite colour palette characterize the new models: eminent black, remarkable Havana, nude tone, and cobalt blue are not just shades of color. Four colors reportedly reflects the brand’s minimalist, contemporary spirit. Read more.


"A perfect combination of materials and colors," so writes the Safilo spokesperson to describe the Carrera 82 unisex sunglasses. They reportedly

have slim profiles and an oversize teardrop silhouette inspired by the brand’s iconic models that made history, reinterpreted with a contemporary twist. The large front in Optyl is matched with slim ruthenium temples of black or mud, brown or ivory with gold temples, orange or grey with black temples and Havana with dark green temples. The models also come with such Carrera details as a silk-screen logo on the temples and on the upper front metal profile. Read more.