New Eyewear from Safilo’s Max

Max & Co.: The new Fall/Winter 2014/2015 Max &Co. eyewear collection is inspired by Europe’s capitals. Berlin’s intellectual charm inspires the lines of the new sunglasses combining pure colors with gloss effects and mirrored lenses. They also are available in an animal print version. London’s “hip” spirit gives life to sunglasses and optical frames: 80s-inspired softly rounded silhouettes embellished with the new “tube” detailing on the temples, for a fashion-forward appeal. Paris’ bon-ton elegance is conveyed by eyewear with polka dots, reinterpreted in a new, all-over spotted version in delicate pastel hues. Read more.

Max Mara: Its Fall/Winter 2014/2015 sunglasses and optical frame collection reflects the brand’s use of modern design elements blended with its techniques of production, its architectural shapes, and its use of materials. The sunglasses and optical frames highlight the eye with a refined color palette featuring soft, opalescent hues enlivened by trendy notes of rust, emerald green and midnight blue.
Expert manufacturing techniques lend an ethereal, lightweight feel to the glasses, while a harmonious blend of volumes and proportions makes each model unique. Read more.

Max Mara Fashion Show Sunglasses: Max Mara’s new sunglasses mix minimalism with metropolitan flair, says Safilo. The eyewear evokes Anglo-Scottish elegance. The squared acetate/metal frame with softly rounded edges and smooth profiles reflects the understated elegance of the Max Mara woman. A fine interplay of transparencies lends an ultra-lightweight feel to the new sunglasses, highlighted by clean, essential lines, recalling the minimalist design of the brand’s new accessories.  British-inspired nuances, reflecting the color palette of the House’s ready-to-wear collection, are perfectly matched with the dazzling gloss effect of the gold metal frame: orange, moss green, honey, grey and Havana, with plain or shaded brown or grey lenses. Read more.

New Eyewear from Max Mara

“Max Mara showcases the new Fall/Winter 2014/2015 eyewear collection. The new optical frames reflect the brand’s new, constantly evolving creative vision, with ultramodern design elements and an inspired blend of expert manufacturing techniques, sophisticated architectural shapes and innovative materials,” according to Midwest Lens. “The new eyewear model is the utmost expression of the House’s stylistic codes with great attention to detail and skillful craftsmanship, and a tribute to elegance and femininity.” Read more.

More New Eyewear from Safilo

Marc by Marc Jacobs: The Spring/Summer 2014 Marc by Marc Jacobs eyewear collection showcases new sunglasses and optical frames featuring the brand’s chic spirit. A new interpretation of the brand’s stripes is emboldened by a refined blend of materials, trendy colors, and a shaded effect. Read more.

Marc Jacobs: Its Spring/Summer 2014 eyewear and sunglasses collection is said to convey classic glamour and an elegant flair. Their geometric shapes, with bold volumes and unexpected color combinations, are enhanced by an alluring blend of materials highlighting the new glasses’ 50s-inspired design. Read more.

Pierre Cardin: The new Cardin collection reflects the house’s distinctive spirit by using geometric shapes, jewel-like details and precious materials. Read more.

Max&Co.: Graphic patterns and floral motifs in a color palette featuring bold hues beside classic eyewear shades. The collection of sunglasses and optical frames reflects the brand’s fashion attitude. For women who want to surprise and be surprised, looking and being looked at, always in the spotlight. Read more.

Max Mara: Max Mara new collection reportedly conveys a message of ultramodern design that is combined with crafted elements characterizing Max Mara. The new models are designed for the sophisticated and self-confident contemporary woman. Read more.

Jennifer Garner Promoting Max Mara

“Jennifer Garner is being paid to cover up her beautiful brown eyes,” notes Gossip Center. “But in this case, the actress doesn’t mind, seeing as they’ll be shaded by sophisticated sunglasses made by Max Mara. Garner has just signed on to star in the luxury Italian fashion house’s first-ever accessories campaign. The oversized eyewear, introduced as MM DIVA sunglasses, has an ultra-light feel and comes in easy-to-match colors. Mrs. Ben Affleck will also help put a spotlight on Max Mara’s elegant new handbag, which it calls JBag. This is the first time the fashion brand has recruited an actress in its marketing strategy. The slogan that appears throughout the campaign: Timeless is Now.” Read more.

New from Max Mara

The new Max Mara sunglasses and optical frames for Spring/Summer 2013, reflect a perfect balance of timeless style and fashionable details enriched with a glamorous touch. The new sunglasses are inspired by the most famous locations in the US, such as New York and Miami: the House’s new models have a magnetic, fascinating personality, and are embellished with elegant details recalling the brand’s 2013 must-have accessories. Read more.

New from Max Mara

For Spring/Summer 2013, Max Mara presents an eyewear capsule collection with an elegant, timeless style. The new sunglasses, dedicated to Max Mara’s iconic Hollywood bag, enthral with their classic shape and brand new colours reminiscent of the themes of the brand’s accessory collection, yet reinterpreted with the House’s usual savoir-faire and inherent elegance. A metal detail adorns the temples of the new model making an explicit reference to the buckle on the brand’s Hollywood bag, a must-have accessory for the contemporary and sophisticated Max Mara woman. Read more.

Safilo Renewed Its Max Mara and Max & Co. Licensing Agreement

Safilo Group renewed its licensing agreement for the design, manufacture and worldwide distribution of optical frames and sunglasses from Max Mara and Max & Co. The new agreement will now run until December 31, 2019. Read more.