CMA Award Winner Darius Rucker Fights for Better Vision

Approximately half a billion people worldwide have correctable vision issues, but lack access to quality vision care, according to a press release on Yahoo! Finance. As part of an ongoing effort to shine a spotlight on this issue and the importance of healthy, enhanced vision, Transitions Optical and vision care nonprofit OneSight have teamed up with GRAMMY and CMA Award winning music artist Darius Rucker to launch a public service announcement aimed toward raising awareness and inviting others to join the cause at www.onesight.org. Read more.

Essilor Takes Control of Transitions

“PPG Industries Inc (PPG.N) has agreed to sell its $1.73 billion controlling stake in Transitions Optical, the inventor of modern variable-tint plastic lenses, to business partner Essilor International (ESSI.PA), PPG said on Monday,” according to a Reuters post. “Essilor…already holds 49 percent interest in Transitions Optical….The deal will help Essilor boost expansion in the variable-tint lens market, which is growing twice as fast as the optical industry as a whole, mainly in Asia, Latin America and Europe.” Read more.

Transitions Helps Festival Goers Feast in Miami

Transitions Optical, Inc., unveiled its “Feast Your Eyes Enhanced Vision Experience” at the Food Network South Beach Wine & Food Festival presented by Food & Wine in Miami, FL, this past weekend. Festival attendees visited  the event’s only elevated structure on the beach to see what they’ve been missing – in Transitions Optical’s effort to raise awareness about the important role of vision in connecting with all of the “sights” around you and enjoying life’s everyday moments. The event was located along the beach at the Festival’s Whole Foods Market Grand Tasting Village, and offered several different ways for attendees to see what they’ve been missing through trials of the Transitions lenses family of products. While on the top deck of the Experience, attendees looked through customized viewfinders to get the best view from above of the festival and the beach. Read more.

Transitions Unveils the Top 10 Sites in Miami

Vizcaya Museum & Gardens

To kick-off its 2012 Sightseeing City Tour, Transitions Optical, the Official Sponsor of Sightseeing, together with its partner Sears Optical, unveils the Top 10 Sights to See in Miami, along with a never-before-seen interactive experience area aimed at raising awareness about the important role healthy vision plays in seeing all of the 'sights' around you – whether on vacation or in your own backyard – at the Great Taste of the Grove Food and Wine Festival in Miami, Fla., April 14 – 15.Leading up to the Great Taste of the Grove, Transitions Optical, in conjunction with the Coconut Grove Chamber of Commerce, identified the Top 25 Sights to See in Miami and encouraged Miami residents and tourists to vote on which of those made up the Top 10. After receiving nearly 1,000 votes, the Top 10 Sights to See in Miami are Vizcaya Museum & Gardens; Fairchild Tropical Botanic Garden; Key Biscayne; Pinecrest Gardens; Jungle Island; Coral Castle Museum; Miami Seaquarium; Miami Science Museum; Biscayne National Park; and, Little Havana. Read more.

Transitions and Sears Team Up to Promote Vision Care

Transitions Optical is planning its Sightseeing City Tour this year with stops in Miami, Dallas, Seattle, Chicago, and New Orleans. Leading up to the Miami stop on April 14 – 15 as part of the Great Taste of the Grove Food and Wine Festival. Transitions Optical is asking tourists and Miami locals to vote on the Top 10 Sights to See, which will be revealed prior to the event. While at the Great Taste of the Grove, Transitions Optical will invite attendees to have their photos taken at a kiosk against the scenic background of their choice and distributing information about the selected 10 sights, healthy vision tips, and coupons redeemable at select local Sears Optical locations, which will conduct complimentary vision screenings.Read more.

Eyenstein Goes to Harlem, Thanks to Transitions and VSP

Transitions Optical and VSP Vision Care brought a state-of-the-art 40-foot mobile eyecare clinic, nicknamed “Eyenstein,” to the Harlem community to provide eye exams and complimentary eyewear to area children, goes the program's press release. The mobile eyecare clinic, onsite at East Harlem Scholars Academy on Thursday, August 18, will also be at the Harlem Week Children’s Festival which is open to the public on Saturday, August 20 and Sunday, August 21. Additionally, at the Harlem Week Children’s Festival, there will be free vision assessments available on a first-come, first-served basis. Those who qualify and require corrective eyewear will receive VSP gift certificates for a free eye exam and new eyeglasses at a locally-based VSP optometrist. Read more.

Transition Goes Retail on "The Tour"

Transitions Optical, title sponsor of the Transitions Championship, will expand its retail presence on the 2011 PGA Tour, according to a company press release. Located within the merchandise area at each event, the Transitions retail space will feature opportunities for golf enthusiasts to talk with an eyecare professional about which Transitions products.

Transitions Sponsors Book Bus Tour -- Again

Based on the success of partnering with mobile literacy unit Bess the Book Bus on a nationwide tour in 2010, Transitions Optical is announcing a second year of this partnership in 2011.  Through the partnership, Transitions will continue as the lead sponsor of the Book Bus' national tour, which will bring free books to children in need at schools, shelters and after-school programs in underserved communities across the country.