Visionworks Offers Screenings at PGA Match

Visionworks, the official eyewear retailer of the PGA and Champions tours, will offer free vision screenings at the FedEx St. Jude Classic in Memphis from June 4-8. The company also provides resources for the health of PGA Tour golfers through its Player Mobile Health and Fitness Trailers, staffed by professional physical therapists and athletic trainers. The Mobile Health and Fitness Trailers are available to players during the tour for personal conditioning, preventative care, and rehabilitation throughout the season.Read more.

Transitions Cancels Its PGA Sponsorship after 2012

Transitions will cancel its PGA sponsorship.

"The PGA Tour’s March stop at Innisbrook will need a new title sponsor after 2012, as eyewear maker Transitions has notified the tour of their intention not to renew their deal," according to ProGolfTalk. "Tampa-based Transitions Optical has been the sponsor of the tour event in the area as part of a 4-year deal with the PGA Tour. According to Golfweek, the company told the tour of their decision last week." Read more.

Bolle Offical PGA Eyes in Australia

"The PGA today announced Bollé as the Official Eyewear of the PGA Tour of Australasia in a deal extending across the next two years," says a PGA post. "The partnership gives Bollé the ability to market their range of eyewear through two of this season’s biggest sports events, the Emirates Australian Open and the PGA Championship presented by Coca-Cola while also gaining exposure through the PGA’s extensive golf channel." Read more.

Transition Goes Retail on "The Tour"

Transitions Optical, title sponsor of the Transitions Championship, will expand its retail presence on the 2011 PGA Tour, according to a company press release. Located within the merchandise area at each event, the Transitions retail space will feature opportunities for golf enthusiasts to talk with an eyecare professional about which Transitions products.