Darius Rucker and Transitions Promoting Eye Health

After multiple outreach events across the country, Transitions Optical and GRAMMY and CMA Award-winning country music artist Darius Rucker have made healthy possible for hundreds of children. This summer, hundreds of students from the W.O. Smith Nashville Community Music School participatedd in a summer camp sponsored by the Country Music Association’s Keep the Music Playing program. They also received a visit from Transitions Optical and industry partner VSP Vision Care’s 40-foot-long mobile eye care clinic nicknamed “Eyenstein.” The children received comprehensive eye exams, and if prescription eyeglasses were required, they chose a new frames fitted with Transitions lenses at no cost. Rucker also wears Transitions adaptive lenses. Read more.

VSP Promotes Reading and Vision Care thru Bloggers

"Vision benefits and services nonprofit VSP Vision Care and long-time AOR KCSA Strategic Communications recruited three influential family-oriented bloggers in key markets last summer to compete in an EyeCare About Reading Book Drive Competition," acccording to a case hisotry from PRWeek. "Contestant bloggers in Atlanta, Houston, and Oklahoma City drove book donations to benefit a local charity of their choice. ...For every three books collected, VSP donated to the bloggers' chosen charity a gift certificate for a free eye exam and glasses with lenses from industry partner Transitions Optical. The blogger collecting the most books would win a visit from “Eyenstein,” VSP's mobile vision clinic, and “Bess the Book Bus,” a nonprofit mobile literacy program." Read more.

Eyenstein Goes to Chicago

Transitions Optical, in partnership with VSP Vision Care, will bring a 40-foot, state-of-the-art mobile vision clinic, nicknamed "Eyenstein," to the Chicago area this week to provide hundreds of students with free eye exams and if needed, prescription eyeglasses.  In addition, mobile literacy program Bess the Book Bus will also be providing the students with brand new, free books to help encourage a love for reading and also reinforce the connection between healthy vision and reading and learning. Prequalified students from Guggenheim Elementary will receive a visit from Eyenstein and Bess today, followed by Morgan Elementary (April 11), Richmond Elementary (April 12), and Central Elementary (April 13).  While onboard Eyenstein, students will receive a free, comprehensive eye exam by a VSP doctor and if prescription eyeglasses are required, they can choose eyeglass frames right there onboard the clinic that will be fitted with customized Transitions adaptive lenses, donated by Hoya Vision Care, to help reduce glare and block 100 percent of harmful UV radiation. Read more.

Eyenstein Goes to Harlem, Thanks to Transitions and VSP

Transitions Optical and VSP Vision Care brought a state-of-the-art 40-foot mobile eyecare clinic, nicknamed “Eyenstein,” to the Harlem community to provide eye exams and complimentary eyewear to area children, goes the program's press release. The mobile eyecare clinic, onsite at East Harlem Scholars Academy on Thursday, August 18, will also be at the Harlem Week Children’s Festival which is open to the public on Saturday, August 20 and Sunday, August 21. Additionally, at the Harlem Week Children’s Festival, there will be free vision assessments available on a first-come, first-served basis. Those who qualify and require corrective eyewear will receive VSP gift certificates for a free eye exam and new eyeglasses at a locally-based VSP optometrist. Read more.