VSP Promotes Reading and Vision Care thru Bloggers

"Vision benefits and services nonprofit VSP Vision Care and long-time AOR KCSA Strategic Communications recruited three influential family-oriented bloggers in key markets last summer to compete in an EyeCare About Reading Book Drive Competition," acccording to a case hisotry from PRWeek. "Contestant bloggers in Atlanta, Houston, and Oklahoma City drove book donations to benefit a local charity of their choice. ...For every three books collected, VSP donated to the bloggers' chosen charity a gift certificate for a free eye exam and glasses with lenses from industry partner Transitions Optical. The blogger collecting the most books would win a visit from “Eyenstein,” VSP's mobile vision clinic, and “Bess the Book Bus,” a nonprofit mobile literacy program." Read more.

Reading and Eyecare Linked in National Campaign

To read well, a child first needs to see well, as 80 percent of what we learn is through our eyes. However, an astonishing one in four children has an undetected vision problem—many of which are due to lack of vision care. To shed light on the critical role healthy vision plays in helping to develop a child’s passion for reading and learning, VSP Vision Care, Transitions Optical and Bess the Book Bus have launched the national “Eyecare About Reading” Book Drive competition. The drive will provide free books, eye exams and glasses (when needed), totaling more than two million dollars, to children in need. Read more.

Eyenstein Goes to Chicago

Transitions Optical, in partnership with VSP Vision Care, will bring a 40-foot, state-of-the-art mobile vision clinic, nicknamed "Eyenstein," to the Chicago area this week to provide hundreds of students with free eye exams and if needed, prescription eyeglasses.  In addition, mobile literacy program Bess the Book Bus will also be providing the students with brand new, free books to help encourage a love for reading and also reinforce the connection between healthy vision and reading and learning. Prequalified students from Guggenheim Elementary will receive a visit from Eyenstein and Bess today, followed by Morgan Elementary (April 11), Richmond Elementary (April 12), and Central Elementary (April 13).  While onboard Eyenstein, students will receive a free, comprehensive eye exam by a VSP doctor and if prescription eyeglasses are required, they can choose eyeglass frames right there onboard the clinic that will be fitted with customized Transitions adaptive lenses, donated by Hoya Vision Care, to help reduce glare and block 100 percent of harmful UV radiation. Read more.