VSP Promotes Reading and Vision Care thru Bloggers

"Vision benefits and services nonprofit VSP Vision Care and long-time AOR KCSA Strategic Communications recruited three influential family-oriented bloggers in key markets last summer to compete in an EyeCare About Reading Book Drive Competition," acccording to a case hisotry from PRWeek. "Contestant bloggers in Atlanta, Houston, and Oklahoma City drove book donations to benefit a local charity of their choice. ...For every three books collected, VSP donated to the bloggers' chosen charity a gift certificate for a free eye exam and glasses with lenses from industry partner Transitions Optical. The blogger collecting the most books would win a visit from “Eyenstein,” VSP's mobile vision clinic, and “Bess the Book Bus,” a nonprofit mobile literacy program." Read more.