New Aero Eyewear from Match

"Match Eyewear takes the Aero collection in a new direction with lighter than air styles with “click and twist” screw-less hinge technology. The collection, consisting of three styles for men and one for the ladies, offers the latest advancements in screw-less hinge technology combined with the weightlessness of injected acetate," reports Midwest Lens. "With a mere 'click' and 'twist,' the temples can be interchanged with an alternate color, allowing the end consumer the ability to customize their frames to their personal color preferences. The new screw-less hinge technology makes light work of changing temples with three easy steps; (1) Take hold of the front end piece and the temple, (2) press down on the temple, until you hear the click and (3) twist the temple around the hinge hook and remove." Read more.

New Kids Eyewear from Match

"With summer in full swing, Back-to-School planning can’t be far behind. Just in time to send them back in style, Match Eyewear introduces a new ophthalmic collection from Float Kids, including 2 styles for girls and 2 for boys," reports Midwest Lens. "As a fashion rule, the hottest trends for adults quickly translate into the coolest looks for kids, and eyewear is no exception. Float Kids combines grown-up designs with fresh and fun styling to create distinctive looks for kids to call their own." Read more.

New Helium Eyewear from Match

"When it comes to menswear fashion, much is made of 'sprezzatura' and its distinction among Italian men. The art of sprezzatura, commonly defined as 'a certain nonchalance, so as to conceal all art and make whatever one does or create appear to be without effort and almost without any thought about it,' relies on attention to detail," goes the Midwest Lens post. "The Helium Men’s collection consists of eight new styles in metal and acetate, all expressing the signature attributes of masterful Italian craftsmanship with simple classic details and refined design elements." Read more.

New Eyewear from AV Studio by Match

"The AV Studio brand launch was not the only excitement Match Eyewear brought to Vision Expo West. The much anticipated Fall/Winter Collection from Adrienne Vittadini Eyewear was also debuted with 10 new ophthalmic styles," writes Midwest Lens. "Inspired by the warmth and variety of the season, the Fall/Winter Collection brings a rich color palette and thoughtful details to sophisticated silhouettes for a fresh yet timeless elegance. Taking inspiration from the romantic allure of the latest sportswear and accessory lines, the new Adrienne Vittadini Styles: 1118, 1124, 1126, and 1128 eyewear styles embrace the accessible luxury of the Adrienne Vittadini brand." Read more.

AV Studio—a New Brand from Match

Match Eyewear has launched the brand AV Studio, a partner to Adrienne Vittadini Eyewear. “The AV Studio collection, currently in previews, will be officially unveiled at the 2013 Vision Expo West, and will debut with 18 ophthalmic and 8 sun wear styles,” according to Midwest Lens. “AV Studio reinvents casual elegance by bringing a bold and sexy edge to classic eyewear designs. Innovative shapes and textures, surprising colors and fun, flirty styling provide a fresh and sassy take on modern Adrienne Vittadini’s New AV Studio refinement.” Read more.

New from Match Eyewear

"Match Eyewear announces the release of 14 new styles from the Helium Paris collection, including 1 unisex, 4 women’s and 9 men’s models," according to Midwest Lens. "Mixed materials, complex textures and a fearless use of color transform iconic silhouettes into innovative and striking new looks, designed to transcend seasonal trends. ...Vintage inspiration updated with contemporary styling speaks directly to the bold, distinctive edge of the Helium Paris collection, targeted to chic and savvy men and women, ages 18 to 35." Read more.

New from Match Eyewear

“Match Eyewear’s introduction of Danny Gokey Sun…was not only the debut of a new collection but also a new target audience for the brand – the sun wear line is designed for both men and women,” notes Midwest Lens. “Though originally launched as a men’s collection, the Danny Gokey ophthalmic models have always had a strong female following. Credit the contemporary retro styling, the continued popularity of Geek Chic, or the huge female following of the American Idol finalist, but the collection has always had a unisex appeal. In fact, the ophthalmic collection has recently been extended to include ladies’ styles.” Read more.

New from Match Eyewear

“Match Eyewear is on trend for Spring 2013 with the introduction of new styles for the Adrienne Vittadini, Danny Gokey Eyewear and Helium Paris collections,” according to Midwest Lens. “The five latest models from the Adrienne Vittadini collection embody the hottest runway forecasts for eyewear, including richly textured and gracefully detailed colored metallics in neutrals and pastels, and geometric plastics with vibrantly hued accents and exquisite embellishments. This refined and distinctive sophistication is in keeping with the Adrienne Vittadini brand identity of easy elegance and accessibly luxury.” Read more.