New Helium Eyewear from Match

"When it comes to menswear fashion, much is made of 'sprezzatura' and its distinction among Italian men. The art of sprezzatura, commonly defined as 'a certain nonchalance, so as to conceal all art and make whatever one does or create appear to be without effort and almost without any thought about it,' relies on attention to detail," goes the Midwest Lens post. "The Helium Men’s collection consists of eight new styles in metal and acetate, all expressing the signature attributes of masterful Italian craftsmanship with simple classic details and refined design elements." Read more.