Kenneth Cole has a new campaign for fall, “Look Good, For Good.” The new campaign will support specific charitable projects relating to collective health, civil liberties, and artistic activism. fThe Kenneth Cole Foundation will support projects through the St. Luke Foundation for Haiti, HELP USA, and the Sundance Institute. As an extension of the campaign, Kenneth Cole enlisted three photojournalists to chronicle the work of each charity partner. The campaign is being brought to life digitally at kennethcole.com/ForGood that will feature exclusive photographer and video content from Haiti, Sundance and Help USA, as well as an interactive timeline meant to educate the consumer on the brands 30 year philanthropic history. The advertising campaign will appear in print, outdoor, and digital media. The campaign was shot in New York City by fashion and portrait photographer Gregory Harris (whose previous work has appeared in prestigious magazines including Interview, WSJ Magazine, Dazed and Confused, Harper's Bazaar, Vogue Russia and Teen Vogue). Featuring models Mirte Maas, Kai Newman, Baptiste Radufe, and Sung Jin Park, the imagery depicts modern, utilitarian looks with a focus on accessories, styled in an urban, industrial backdrop. In the spirit of social impact, the cast and crew each donated 5 % of their fee to support one of the charitable projects that the company is supporting. Read more.
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