Johnson & Johnson Partners with "X Factor"

"Contact lens giant Johnson & Johnson Vision Care (J&J) partnered with television talent show The [British] X Factor [tv show] to provide the friends and families of those auditioning the opportunity to try contacts lenses from its Acuvue range. Across the programme’s four days of auditions at London’s Wembley SSE Arena, J&J offered one-to-one consultations to interest potential contact lens wearers," according to Optometry Today. "'Everyone who visited the specially established contact lens booth during the auditions was given a free Acuvue trial voucher. The partnership “aimed to encourage young people and contact lens considerers to visit their local practices and become an Acuvue wearer,' J&J explained." Read more.