Johnson & Johnson Partners with "X Factor"

"Contact lens giant Johnson & Johnson Vision Care (J&J) partnered with television talent show The [British] X Factor [tv show] to provide the friends and families of those auditioning the opportunity to try contacts lenses from its Acuvue range. Across the programme’s four days of auditions at London’s Wembley SSE Arena, J&J offered one-to-one consultations to interest potential contact lens wearers," according to Optometry Today. "'Everyone who visited the specially established contact lens booth during the auditions was given a free Acuvue trial voucher. The partnership “aimed to encourage young people and contact lens considerers to visit their local practices and become an Acuvue wearer,' J&J explained." Read more.

Ex-Manchester Striker Pops In Blue CLs

“Mario Balotelli showed he's still got eyes for the Blues despite leaving the Etihad Stadium nearly a year ago,” according to the Manchester Evening News. “The Italian striker, who left City for Milan in January, tweeted a series of pictures of himself sporting blue contact lenses. With the caption 'what do you think? Ahahah', the star's 1.6m followers were treated to four pictures of the 23-year-old with bright blue eyes.” Read more.

FDA Clearance for B+L's New Hydrogel CL

Nasdaq.com reports that "Valeant Pharmaceuticals International Inc. ...and Bausch + Lomb announced the U.S. FDA has issued marketing clearance for Bausch + Lomb's newest frequent replacement silicone hydrogel contact lenses made with MoistureSeal Technology." Read more.