Consumers’ first taste of Augmented Reality (AR) has so far come from
predominantly gimmicky marketing apps built for today’s smartphones.
However, a new study from ABI Research predicts that it won’t be long
before the next, more meaningful wave of AR apps will start appearing.
The verticals driving this wave will include interactive print, mobile
shopping, and children’s education. Meanwhile, there is little doubt that the future of AR is not in
smartphones or tablets, but in more natural, eyewear-based interfaces.
The real question is when that future will actually begin. Could
Google’s widely-discussed Project Glass, for example, already mark the
start of this paradigm shift?
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