Brooke Shields Gets Behind Foster Grant

Brooke Shields will be the new face behind Foster Grant, according to a press release from  FGX International Inc. Shot in Los Angeles by famed director and photographer, Dave Myers, the new campaign captures the rich, established heritage of the Foster Grant brand.  The advertising campaign launches nationwide this fall and will include multiple television commercials and print advertisements for the Foster Grant sunglasses and reading glasses collections. In a nod to the brand’s history, the campaign will feature the well-known “Who’s that behind those Foster Grants?” tagline, which was recognized by Advertising Age as one of the Top 100 Advertising Campaigns of all time.Read more.