U2's Bono and Revo Team Up for a Vision Charity

"U2 frontman Bono has always been a vocal activist and supporter of charities meant to improve the world. Now, he’s launching a new campaign which will allow people to generously help those in need and look cool doing it," according to ET Online Yahoo!. "Bono teamed up with Revo eyewear to release a new, special line of shades! What’s more, Revo will donate profits from every pair sold to the Buy Vision, Give Sight campaign which, along with Revo’s partnership with the Brien Holden Vision Institute, is dedicated to preventing vision impairment and disease in over five million under served people across the world by 2020." Read more.

Bono and Revo to Raise Millions to Improve Sight for the Impoverished

"Bono, who has had problems with his own vision, is partnering with a company to provide better eye care to the underprivileged," reports the News Tribune. "The 'Buy Vision, Give Sight' campaign with eyewear brand Revo is designed to raise $10 million for screening, eyeglasses and other assistance to the impoverished. Revo will donate $10 for each pair of eyeglasses it sells, and the U2 frontman will introduce his own line of Revo sunglasses, which he has been wearing on U2's sold-out tour, in the fall. He called sight a 'human right.'" Read more.

Danica Patrick Representing REVO

NASCAR superstar Danica Patrick will promote Sequential Brands' eyewear brand REVO, according to a company spokesperson. Patrick, one of the most recognizable athletes in the world, drives the No. 10 GoDaddy Chevrolet in the NASCAR Sprint Cup Series. Danica will wear REVO both on and off the track and will be involved in the product development process for the 2014 collection. In addition, she will be featured in the Spring 2014 advertising and marketing campaign, and featured throughout REVO's social media platforms. Read more.

Extreme Film Maker Using REVO Sunwear

REVO is partnering with Corey Rich. The photographer/film maker works in high altitude, high UV exposure environments, making REVO’s polarized eyewear a natural piece of equipment for expedition climbing, reports SNewsNet. "As an adventure photographer and filmmaker, Corey has created a career for himself by combining a love of visual storytelling and extreme adventure sports. Most recently, Corey and his team took part in a climbing expedition in Alaska that was featured on the Discovery Channel’s Flying Wild Alaska. REVO supported Corey’s efforts on this expedition, providing the best suited eyewear and lens options for Corey and his extended crew." Read more.