Nike Introduces New Line of Running Eyewear

Nike Vision's Spring 2016 Running Collection has five new styles. Designed specifically for runners, the Spring 2016 assortment is a collaboration among Nike Vision,  Zeiss, and VSP Global's lab The Shop. The new construction method is said to seamlessly fuse the lens material with the frame to increase coverage and offer eyewear that is lighter than the average performance product on the market today. To bring this revolutionary collection to life, Nike Vision partnered with industry leader ZEISS to work outside the constraints of traditional eyewear manufacturing. The Nike + ZEISS partnership started from scratch to manufacture a new lens from a custom mold. Once developed, the mold was refined using ultra-precise machinery with diamond-polishing technology to polish the complex lens shape down to the nanometer, according to the company website. The end result is a lightweight, state-of-the-art lens that maximizes coverage and provides optimum clarity to allow athletes to perform at the highest level. Read more.

The New $395 Nikes for Runners

“Nike Vision has a new line of sunglasses out for runners this spring, and the top-end Vaporwing Elite and Vaporwing will run you $395 (about £275 or AU$560). That's the kind of price we're used to seeing for so-called smart glasses, but these sunglasses don't recharge or have any electronics in them. Yet Nike says a considerable amount of technology went into designing and building them,” according to a recent post on CNET. “The new sunglasses, for which Nike Vision developed "new materials and vision technology," are designed to conform to the shape of a runner's face but also offer good ventilation to prevent fogging. On top of that lensmaker Zeiss created 'state-of-the-art optics that deliver advanced acuity, so the athlete can lock on a moving target, accurately identify objects and assess distance.'” Read more.

Kevin Durant Releases Eyewear Collection with Nike

For Fall 2015, Nike Vision and professional basketball player (and 2013-2014 Most Valuable Player) Kevin Duran is now has expanded their eyewear collection. The 2013-2014 NBA Mos Valuable Player's collection is comprised of three adult styles and three children's styles. The eyewear's colors are patterned after the star's newest sneaker, the KD8. The styles will retail for less than $200. Nike Vision created 35 numbered leather boxes with KD's logo and signature, correlating directly to Durant's jersey number 35. Marchon will reward kit number one to a lucky winner, via a sweepstakes on the Nike Vision web site. Fans can enter by submitting their e-mail address beginning on September 21, 2015. Entries will close on October 31, 2015 at 11:59PM EST. One winner will be randomly selected. No purchase necessary. Durant will receive kit number 35, and the remainder will be available at select retailers.

New Sunglasses from Nike Vision

"Nike Vision, the premium eyewear brand combining the science of vision with expertise in sport, announces its inaugural pair of young athletes’ performance eyewear,' goes the Midwest Lens post. "For more than a decade, Nike Vision’s sport eyewear has been the choice of top athletes. The brand’s first youth performance style will be the Skylon Ace XV Jr." Read more.

New Eyewear from Nike Vision

"Nike Vision introduces the Nike Flexon Hyper collection, a groundbreaking new line that combines the wearable style and lightweight comfort of plastic-framed eyewear with the progressive strength and flexibility of our advanced memory metal—Flexon," says Midwest Lens. "Designed specifically for active people who are tough on their frames, the Nike Flexon Hyper collection is built with a dual-injected manufacturing process featuring a TR-70 chassis sealed inside rubber, with Nike Flexon encased in the nosebridge. All three materials are ultra lightweight and flexible, and thanks to Nike Flexon’s innovative memory properties, the frames can bend, but are engineered to return to the original fit and shape. The result? Comfortable, more durable frames that are designed to take on the abuse of life." Read more.