The New $395 Nikes for Runners

“Nike Vision has a new line of sunglasses out for runners this spring, and the top-end Vaporwing Elite and Vaporwing will run you $395 (about £275 or AU$560). That's the kind of price we're used to seeing for so-called smart glasses, but these sunglasses don't recharge or have any electronics in them. Yet Nike says a considerable amount of technology went into designing and building them,” according to a recent post on CNET. “The new sunglasses, for which Nike Vision developed "new materials and vision technology," are designed to conform to the shape of a runner's face but also offer good ventilation to prevent fogging. On top of that lensmaker Zeiss created 'state-of-the-art optics that deliver advanced acuity, so the athlete can lock on a moving target, accurately identify objects and assess distance.'” Read more.