New Eyewear from Giorgio Armani

"The new Giorgio Armani eyewear collection sets the trend for unmistakable elegance, combining innovation, refinement and experimentation," according to Midwest Lens. "For Winter 2013/2014, both men’s and women’s eyewear feature accents of velvet – a fabric with a sensual touch that has always been a Giorgio Armani favourite – enhanced with gold touches. The quality construction of the frames highlights the unusual and tactile details, creating a collection of timeless and elegantly-shaped classics." Read more.

Armani Claims to Have Turned Eyewear in Fashion Accessory

"Giorgio Armani turned eyewear into a fashion accessory by having the 'courage to say no to what sells,'" so claims a post on Yahoo!OMG. "The designer launched his signature and Emporio Armani eyewear collections for spring during Milan Fashion Week over the weekend. Giorgio is a pioneer in turning eyewear into a fashion accessory. He recalled the struggle he faced getting the industry to accept his initial feelings about fashionable styles.  'The eyewear industry struggled to accept my intuitions about fashion, round frames, for example," Giorgio recalled to WWD. 'At the beginning, a lot of people didn’t understand them, but you must have the courage to say no to what sells and to imagine what could sell.' To mark the launch of the new lines Giorgio hosted a party in Milan on Saturday night with the new distributor for the lines luxury eyewear company the Luxottica Group." Read more.

Luxottica Talking with Armani

FashionUnited reports that "Luxottica Group SpA is in talks with Giorgio Armani SpA to produce glasses for the designer under license, in a push to add one of the fashion world's most highly coveted labels to its stable of brands, Chief Executive Andrea Guerra said in an interview." Read more.

Armani Launches Previoius Materials Collection

Safilo reports that Giorgio Armani always pushes the boundaries where precious materials are concerned, continually producing iconic and timeless pieces. Giorgio Armani presents the Precious Materials Collection, the new 2011/2012 collection with exotic leather finishes. This unique, one-of-a-kind eyewear has a refined and unmistakable style that is skilfully hand finished by expert craftsmen. Read more.

Armani Launches New Collection in NYC

Solstice Sunglass Boutique will present a Giorgio Armani "Frames of Your Life" event and photo exhibit during Fashion's Night Out tomorrow night at ten in Manhattan's downtown meatpacking district, 48 Ninth Avenue. Shoppers will discover Armani's "Frames of Life" Eyewear Collection and the compelling "Frames of Your Life" advertising campaign through pictures taken by famous bloggers around the world, including Yvan Rodic, the world-renowned street photographer/blogger behind the famed fashion site Face Hunter, who will personally be onsite at the event to photograph guests. Read more of the Armani press release.