New Sunglasses from Dita

“Dita Von Teese's new sunglasses are ‘intimidating.’” So starts the Yahoo! News post. “The burlesque beauty is set to launch a range of eyewear with Dita Inc., which will include ten unique spectacles. Describing a pair of shades called Femme Totale, Dita shared her inspiration behind the design….Dita Von Teese Eyewear will first debut in selected department stores in Italy, Spain and France, with prices ranging from $235 to $285. The star has had the help of her close friend John Juniper, who co-founded DITA Inc. and named it after her.” Read more.

Dita Von Teese Designs Sunglasses for Dita

Women's Wear Daily reports that "Dita Von Teese has inked a deal with Los Angeles-based eyewear maker DITA Inc. to produce a signature line [of sunglasses] that will debut next month in select department stores and chains including Alain Afflelou in France, Italy and Spain. Dita Von Teese Eyewear features 10 styles ranging from classic cat-eye to edgier cut-out metal and acetate frames retailing from $235 to $285." Read more.

Dita Von Teese Poses for Dita Eyewear’s Legends Campaign

“Shot by Dita Eyewear cofounder and creative director John Juniper and French snapper Lionel Deluy, the new 'Legends' campaign dropped this week,” reports Yahoo! OMG!. “The brand has recently unveiled the Lancier luxury-sport range (set to retail from $800 to $2,000), which feature interchangable sea, land and air lenses for different sporting activities.” Read more.