Dita Von Teese Poses for Dita Eyewear’s Legends Campaign

“Shot by Dita Eyewear cofounder and creative director John Juniper and French snapper Lionel Deluy, the new 'Legends' campaign dropped this week,” reports Yahoo! OMG!. “The brand has recently unveiled the Lancier luxury-sport range (set to retail from $800 to $2,000), which feature interchangable sea, land and air lenses for different sporting activities.” Read more.

Gordon-Levitt Looking Cool in Dita Eyewear Video

"Joseph Gordon-Levitt looks really really ridiculously good looking in this behind-the-scenes video for Flaunt magazine presented by Dita Eyewear," gushes the writer for Zimbio. "He's so good looking that we had to pick up our jaws from underneath our desks after watching. [Ed note: On at least five separate occasions while watching this video, Lauren took off her headphones, looked at me, and exclaimed, 'He's so hot!']." Read more.

Dita Releases Fall Line

"If you don’t have a pair of go-to shades, or maybe just want to broaden your style options, you should check out luxury sunglasses by Dita Eyewear. Based out of Los Angeles, the company was founded by two childhood friends back in 1996. The Fall 2012 collection presents a range of eyewear with vintage appeal for a unique look," writes Midwest Lens. "Jeff Solorio and John Juniper are the lifelong friends and cofounders behind Dita Eyewear. They created the company to make their vision of vintage-inspired accessories a reality. Today, the company features eyewear motivated by frames from the ‘50s through the ‘80s. To make sure the focus of the brand remains on the quality of the glasses and not its label, the company’s logo details are intentionally subtle. An alternative to designer label eyewear, Dita’s frames themselves define the look, not an oversized emblem." Read more.

Monica Rose Styles Fall Line for Dita

"In-between curating ensembles for the entire Kardashian Klan and her adorable daughter, celebrity stylist Monica Rose recently took the time out of her insane schedule to style Dita Eyewear's latest lookbook," reports LA Racked. "Snapped by Lionel Deluy and the LA-based brand's cofounder John Juniper, Rose dressed models Mira K., recent Planet Blue lookbook star Lauren Hastings and the aptly-named Charlie Shades in a variety of rock-inspired looks to complement Dita's sleek new shades." Read more.

Dita to Release Its 2012 Collection Soon

"Dita Eyewear is set to launch their 2012 collection in the next few weeks. With frames for both men and women, there is no-doubt they will be the must-have item for the summer." That's the word from Los Angeles Fashion. "Dita Eyewear, is one of the last great independent eyewear ateliers in the world. The frames are distributed amongst 50 countries to select retailers including: Barneys New York, Bergdorf Gooman, Fred Segal, Aloha Rag, Dover Street Market UK, On Pedder HK, Lane Crawford HK, Surrender SING, Isetan JAP, Harrolds AUS, Restir JAP and Collette FR. DITA also has flagship stores in Los Angeles, Fashion Island – Newport and Tokyo." Read more.

Behind the Scenes of the Browne-Dita Deal

The Los Angeles Times comes into the story behind the Thom Browne and Dita eyewear deal: "Fashion designer Thom Browne recently rolled out his latest brand extension -- a collection of retro-cool unisex sunnies and optical frames inspired by architects, politicians, industry and design of the 1940s, '50s and '60s. Besides being a super-stylish selection of shades that keys perfectly into the TB aesthetic, the eyewear program is noteworthy not only because it marks the label's first foray into licensed products, but also because the company behind the fabulous frames is Los Angeles-based Dita Eyewear." Read more.