New Balenciaga Collection

The new Balenciaga eyewear collection celebrates the brand’s aesthetic codes: the new sunglasses and optical frames reflect the Maison’s radical, avant-garde and intentional architectural style. The new models feature an innovative design and brand new volumes. Alternating rigorous proportions and sinuous lines creates a perfect combination of the brand’s iconic heritage and contemporary touches; such as exclusive colour shades, refined materials and unique manufacturing details.Read more.

Balenciaga Rebounds with Marcolin

It didn't take long for Balenciaga to rebound after Safilo's rejection a few days ago. According to a Forbes post, "This seems like a no-brainer: Balenciaga and Marcolin have signed an exclusive license contract for the design, production and global distribution of sunglasses and prescription eyewear with the Balenciaga brand for up to 10 years. Marcolin is perhaps the best-known eyewear company in the world, with contracts including Diesel, DSquared2, John Galliano, Montblanc, Swarovski, Tom Ford and Tods." Read more.

Safilo Canceling Licenses with Balenciaga

Safilo Group will not renews its license agreement for the design, production and distribution of Balenciaga sunglasses and prescription eyewear collections beyond December 31, 2012. Safilo will focus on resources, investments and know-how only on those brands it perceives as relevant in the eyewear sector or have important growth opportunities. Safilo’s sales through the Balenciaga license were approximately Euro 3 million in 2011.