Forget the $1.2 Billion Warby Parker Raised. Look at Its Plans for Smart Phones

There's more to notice than the billions Warby Parker whipped up to fund its 20-store brick-and-mortar expansion. "The company is also building new technology to make shopping for frames in stores and online easier. Gilboa said Warby Parker is investing in technology to let customers conduct eye exams using just their mobile phones," reports the Wall Street Journal's Digits.

In case you have not paid attention, Warby Parker recently raised $1.2 billion. "The capital will help expand Warby Parker’s chain of retail shops, where the company generates a growing portion of sales. The storefronts, started in 2013 as an experiment, now employ about half of the company’s 500 employees and help drive awareness for the Warby Parker brand in each of the 9 U.S. cities where they operate." Read more.