New Eyewear from Tommy Hilfiger

"The Tommy Hilfiger Group is pleased to announce the launch of the True to the Blue eyewear capsule collection complementing Tommy Hilfiger’s Spring 2014 True to the Blue sportswear collection. True to the Blue celebrates the everlasting impact of denim, chambray and indigo, and the role these materials and colors have played as part of Tommy Hilfiger’s heritage. With a history of individuality, freedom and youthful irreverence, these fabrics have become synonymous with the American lifestyle and are globally recognized as style essentials," according to Midwest Lens. "The True to the Blue collections honor the enduring influence and evolution of denim, chambray and indigo in Tommy Hilfiger’s collections, from when he founded the brand in 1985 until today. Hilfiger’s design philosophy has always celebrated a re-imagination of the classics by reinventing wardrobe staples with a modern twist. Denim, chambray and indigo represent the ease of American style, inspiring a dedicated eyewear collection for Spring 2014." Read more.