New Eyewear from Hugo

"The new Hugo eyewear styles combine cutting-edge design, contemporary inspiration and an avant-garde personality, reflecting the truly unconventional and contemporary essence for which the brand is known," reports Midwest Lens. "The optical launch collection features innovative technical details and minimalist shapes. Aesthetics is combined with functionality to ensure maximum comfort as well as a clear design language. A sophisticated color palette and refined transparencies highlight the models’ technical details and lend an aura of minimalist elegance. A new design element of two parallel lines creates a link to the brand name and the letter H." Read more.