James Franco Promoting Gucci in New Commercial

"Put your recent misgivings about James Franco’s pulling technique aside – the actor proves he knows exactly how it’s done in his newly-released ad for Gucci eyewear," writes Elle UK. "The newly-released Techno Color Sunglasses video features Franco cruising around LA in a ‘charming game of seduction’ with model Natalia Bonifacci, looking James-Dean-cool in his shades, which have coloured lenses that reflect the lush scenery." Read more.