Thursday, January 9, 2014

Stella McCartney Tweaks Marketing with Online Game

Elle reports that "glasses aren't usually as ornate as clutches and shoes and other accessories, so it's not always easy to lust after a new eyewear collection. But Stella McCartney seems to know exactly how to show off her chic, understated frames, and she's tethered their latest batch of eyewear to an online game where users can not only upload their photos and virtually try on the glasses, but add some art to it, too." Read more.

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