FGX International to Launch Foster Grant Ad Campaign

FGX International will launch next month an integrated multi-million dollar national advertising Foster Grant eyewear campaign. The campaign, created by MMB of Boston, features Brooke Shields. The television campaign will include multiple commercials for Foster Grant Reading Glasses and a new collection of Crystal Vision Reading Glasses. In a nod to the brand’s history, the campaign will feature the well-known “Who’s that behind those Foster Grants?” tagline, which was recognized by Advertising Age as one of the Top 100 Advertising Campaigns of all time. Read more.