"Roger Hardy, founder and chief executive of Vancouver-based Coastal
Contacts, has built one of the world's largest online retailers of
contact lenses and eyeglasses through a combination of discount prices
and inyour-face marketing," writes the Vancouver Sun glowingly. "But with just a fraction of global eyewear
sales now online, he says his industry is overdue for 'disintermediation,' and he wants Coastal .com to be the prime
beneficiary." Read to discover moreabout this growing channel of optical products.
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