New Eyewear from Tura's Oio

"Tura, Inc., the inventor of fashion eyewear in 1938, is excited to launch new kids and tween styles from its popular Oio brand," notes Midwest Lens. "Oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. Bright and snappy deigns capitalize on the popular vintage and color-blocking trends this year. Want to Play? The Oio eyewear collection supports an active kid and tween lifestyle, by offering lightweight and resilient high performance materials at an affordable price." The items comes with box spring hinges, custom sizing, and TITANflex materials. Read more.

New from Tura’s crush and oio

Tura, Inc., has launched “new styles for its popular crush and oio brands, which are being promoted in the month of June with an attractive back-to-school offer,” according to Midwest Lens. “Oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. The two new oio designs capitalize on the popular vintage and color-blocking trends this year. Each acetate style is retro-inspired with a fun pop of color at the temples. Fully equipped with spring hinges, these styles are ideal for kids on the go!” Read more.