Spy Billboard Nixed

"A controversial billboard in Encinitas that caused a stir among locals is slated to be taken down Thursday morning," according to NBC News's affiliate in San Diego. "About a week ago, San Diego-based eyewear brand SPY put up a billboard on Highway 101 just off Encinitas Boulevard boasting the arguably racy slogan: 'Happy to Sit on Your Face.'The company said the slogan is directly tied to their new product, the “Happy Lens,” which launches next year, and is meant to be all in good fun. According to a media release from the eyewear brand, the so-called “Happy Billboard” has been “widely enjoyed and celebrated by the community” – for the most part." Read more.

Pritts to Consult for Spy Optic

Spy Optic is consulting "with optical industry veteran, Jim Pritts," according to Midwest Lens. "He will facilitate research and development of lens technologies, working closely with the Company on product design and development, sourcing, quality, technology communication, intellectual property and prior art, and marketing and training. 'Jim, aka "The Wizard of Light," is a legend in the business and there isn’t much he doesn’t know, from optics and development to sourcing and production and even into the sales and marketing conversation, especially as that relates to what the marketplace embraces technology-wise and, therefore, the opportunities for SPY to further enhance the performance and appeal of its eyewear,' says Carol Montgomery, SPY® CEO." Read more.

Spy Optic Release Ophthalmic Collection

Spy Optic will debut its new ophthalmic collection, called Spy Rx, at Vision Expo West in Las Vegas.This product release reportedly enables the eyewear brand to extend its active lifestyle heritage and technical, trend-setting frame and lens technologies into the optical category, according to a press release on MarketWatch. Read more.