Warby Parker’s Brick & Mortar Store

“Cult eyewear favorite Warby Parker's new SoHo flagship store is truly a sight for sore eyes,” notes AM New York. “The brand, known for its quirky, vintage-inspired eyewear and its philanthropic side -- for every pair of glasses sold, the company donates a new pair to those who can't afford glasses on their own -- has experimented with Big Apple pop-ups in the past and sells some frames out if its quaint Lafayette Street showroom, but this is its first retail outpost. The chic boutique's design was inspired by the New York Public Library, with reading lamps, lounge chairs and books spread throughout the store -- paying homage to the founders' passion for literature. Eyewear is displayed along sleek white shelves, which also house colorful stacks of classic novels. Some books in the shop are also for sale.” Read more.

SCG Helps Opticians Promote CLs

"The national awareness campaign, Eye Love My Local Independent Optician, launched by the Sight Care Group [SCG], is supporting its members’ practices by rolling out a bespoke contact lens toolkit to help drive new patient enquiries and boost sales," according to a post on Optometry.co.uk. "It features posters, a fact sheet and advice for practitioners. Recent research completed by the campaign discovered that 78% of people who wear spectacles have never tried contact lenses, however a third would like to know more about the options available to them but have never enquired." Read more. Why can't a similar program run in the U.S., which naturally has a larger CL market?