Eyewear Creator and HELP Work in El Salvador

"Proof Eyewear and HELP International teamed up to serve the communities of El Salvador in Central America. The project started with the design of special edition sunglasses with limited quantities available for purchase. The colorful print on the wooden frames was inspired by internationally recognized Salvadoran artist, Fernando Llort Choussy. Each frame was handcrafted using a complete skateboard deck with the printed El Salvador Project graphic, showing that the purchase was part of something bigger," writes Midwest Lens.

"100% of the proceeds from the sale of the special edition frame was donated to the El Salvador Project where Proof Eyewear & HELP International volunteered in executing projects related to economic development, environmental conservation, education, and visual health." Read more.

Proof and Saga Team Up

"Charging into the 2013/2014 winter season Proof Eyewear announces a partnership with their good friends at Saga Outerwear," according to a post on Midwest Lens. "Saga is one of the most genuine and well respected proprietors of high-end outerwear in the industry and Proof is the leader in cutting edge sustainable eyewear. Together they were able to design and produce a limited one-time run of unique sunglasses combining next level aesthetics with unmatched attention to detail and quality. For this limited release they are offering two distinct frame colors based upon their time tested Ontario ECO (Environmentally Conscious Optics) Frame. A bold matte black frame with polarized fire mirror lenses and a sophisticated brown tortoise frame featuring polarized grey lenses." Read more.

New Eyewear from Proof Eyewear

“Proof Eyewear recently released their all new Fall-Winter Environmentally Conscious Optics (E.C.O.) Collection,” according to Midwest Lens. “Proof, the global leader in sustainable eyewear entered the industry in 2010 with its handmade all wood collection. In late 2011 Proof introduced the ECO collection blending environmentally friendly, biodegradable cotton acetate frames with certified woods accents. At its inception, Proof’s entire line has been completely sustainable, making Proof the only eyewear company to offer a 100% sustainable collection.” Read more.

New from Proof Eyewear

Proof Eyewear recently released their all new Fall- Winter Environmentally Conscious Optics (E.C.O.) Collection, according to a company press release. The company entered the sustainable eyewear industry in 2010 with a handmade wood collection. A year later, it introduced the ECO collection blending environmentally friendly, biodegradable cotton acetate frames with certified woods accents. Read more.

Saving an Rainforest One Sunglass at a Time

 Proof Eyewear has teamed up with The Nature Conservancy on their Plant a Billion Trees Campaign on Earth Day. For each eyewear purchase on Earth Day, April 22, Proof will donate to the cause. Nature Conservancy launched the campaign five years ago in an effort to restore Brazil's Atlantic Forest, which was near extinction due to pressures of urban expansion, agriculture, ranching and illegal logging. Through the “Plant a Billion Trees,” NC will reforest 2.5 million acres and connect more than 12 million acres in new forest corridors. Proof Eyewear made an appearance on “Shark Tank” on Friday, February 22, 2013. To watch the Dame Brothers pitching Proof Eyewear, visit http://abc.go.com/shows/shark-tank. Read more.

Proof Sunglasses Rejects "Shark Tank" Investors

"Now we know: The brothers who founded an Eagle company to make eco-friendly eyewear didn’t receive they money they wanted from the sharks on ABC’s Shark Tank, according to the Idaho Statesman. "But it wasn’t because the sharks — the wealthy investors who star on the reality show — disliked Proof Eyewear's wood-frame glasses. It’s because Brooks, Tanner and Taylor Dame rejected separate offers made by two of the sharks as inadequate. Sharks Robert Herjavec and Kevin O’Leary each offered the $150,000 the brothers requested, but in return for 25 percent ownership of the company — not the 10 percent the brothers offered. The Dames said the sharks’ offers valued Proof at $600,000, less than it is worth." Read more.

Proof Eyewear Jumps into the 'Shark Tank'

Three brothers and founders of Proof Eyewear, Eagle, ID, will share their experience on the national reality television show Shark Tank, Feb. 22, at 7:00 pm (Mountain Standard Time). Hoping to land an investment angel, they will present their business and pitch their future concepts to five celebrity investors on the show. The company turns out eyewear and sunglasses made from wood sources. A portion of each sale goes to support causes such as eye clinics in India and non-profits that are helping reforestation efforts in Haiti. Proof’s newest product, the Skate Edition, features glasses created from five-ply maple skateboard decks. The brothers started the company in Eagle two was started in an Eagle garage three year ago. Its roots began when the founders’ Grandpa Bud opened a sawmill almost 60 years ago in Fruitland, which developed into Woodgrain Millwork. Visit its website: http://www.iwantproof.com/.