Project Runway's Tim Gunn Teams Up with Transitions

Recently Gunn made a change to his trademark eyewear when he purchased
a pair of Transitions Signature lenses for them.

Through a new marketing partnership, Transitions Optical, Inc., and Project Runway host Tim Gunn hope to inspire people to see life – and fashion – through a new lens. (Transitions' pun, not ours.)

Gunn will provide fashion tips to help people see fashion differently and to help them feel confident with their style. For example, Gunn will advise how to make sure style choices are fashionable and functional. Transitions believes the message will resonate with its users. "He [Gunn] will connect Transitions with countless eyeglass wearers, making them aware of how fashionable and functional Transitions adaptive lenses truly are," said Patience Cook, director, North America Marketing, Transitions Optical.

New Eyewear from Project Runway

"After the initial Project Runway launch in January 2013 and additional style releases throughout the year, Project Runway further expands the popular collection this February 2014 with 6 styles and 11 SKU’s," announced Midwest Lens. "Inspired by the hit reality competition TV show, Project Runway Eyewear features high-end looks translated from the runway to the real world. The new styles stay consistent with the successful on-trend shapes, intricate design embellishments and bold color palettes. Stay tuned for new Project Runway TV episodes this Spring!" Read more.

Zyloware Will Release a "Project Runway" Collection

"Zyloware Eyewear announces the January 2013 release of Project Runway Eyewear. The collection is comprised of nine styles and is inspired by the hit fashion reality competition TV show Project Runway," reports Midwest Lens. "Debuting in 2004, the three-time Emmy-nominated and Peabody Award-winning creative competition reality series, Project Runway has become a global hit and remains one of the most-watched reality competition shows on television. Featuring host Heidi Klum, judges Nina Garcia and Michael Kors, and mentor Tim Gunn, whose 'Make it Work' has become a national catch-phrase, Project Runway has an eye for spotting fresh talent, coining fashion trends and creating design stars. Project Runway is the number one competition reality program among women and has become part of the fashion industry’s cultural landscape." Read more.

Project Runway's Mondo Guerra Designing Eyewear for SEE

SEE, a fashion eyewear boutique, announced its collaboration with Denver-based designer Mondo Guerra, winner of Lifetime's "Project Runway: All Stars," to create a special collection. Designed by Mondo, SEE will produce an exclusive collection of eyewear that will be sold solely in its 27 locations nationwide. A portion of all sales from "Mondo by SEE" eyeglasses will be donated to amfAR, an international organization that has spent the past 27 years dedicated to research to end the global AIDS epidemic.